Videos have become one of the very best ways to present messages and video brochures provide an ideal way to get them watched. In the digital age we live in, especially considering how many videos are produced every day, a company’s ability to get theirs watched by the “right” people can go a long way in determining the extent of their success.
How video brochures work (if you don’t already know)
When I decided to write this blog, I thought it might be a good idea to include some videos to show how video brochures work. Not everyone has seen them, and some people who have seen them simply don’t remember what they’re called.
As shown, a video starts playing immediately when video brochures are opened. There are buttons to control the volume as well as pause the video if desired, and more than one video can be included in most units. In addition, there is plenty of room for images, logos, and other printed content to be displayed.
How video brochures ensure videos get watched
It has been reported the average American is targeted with over 4,000 marketing messages per day. Whether that’s true or not, people are busy and most don’t feel like they have the time to pay attention to them all. Furthermore, if they’re interested in a product or service, most people would rather not navigate through websites or read lengthy descriptions to learn more about it. What it seems they desire more than anything is simplicity.
With viewers in mind, some of the greatest advantages video brochures provide are that they’re simple, user-friendly, and have the ability to deliver messages in a modern, more interesting way. They also engage multiple senses by using visuals with sound and motion, which enables them to say more in less time, and they make messages more memorable.
Another advantage video brochures provide is they’re practically impossible to ignore. When we showed people a large desk filled with magazines, flyers, catalogs, printed brochures, video brochures, CDs, DVDs, TVs, radios, computers displaying social media, and various swag items like pens and t-shirts, they almost always chose to look at the video brochures first.
Five reasons to use video brochures
- Video brochures grab attention more effectively than other forms of marketing.
- Videos have the ability to say more in less time by using visuals along with sound and motion, which makes them more appealing.
- Video brochures are so interesting that “gatekeepers” show them to co-workers and pass them along to decision makers.
- Decision makers regularly share them with each other.
- People feel companies who use videos know better how to connect with them.
Why MediaFast is a great source for video brochures
For over 30 years, we’ve helped companies be more successful with their marketing efforts. Our team of experts offers complete design and creative services, and we understand eye catching, well-constructed, tasteful marketing materials always produce better results.
We also understand budgets and how important it is for companies to make a profit on their marketing investments. Our passion for designing and creating the most cost effective marketing products is fueled by our extensive understanding of various manufacturing processes. By managing raw material waste, increasing manufacturing productivity, and implementing “out of the box” concepts, we help our customers achieve impressive results with the marketing products they purchase from us.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.