Several of our customers have told us that when they present bids and proposals in video brochures, they get accepted more often. Since videos are so impactful and video brochures provide such great advantages, that’s easy to understand.
For example, one of the advantages gained from presenting bids and proposals in videos is that it’s definitely a better strategy than presenting them in emails. It’s also better than presenting them in pamphlets, printed brochures, binders or folders. Sometimes presenting them in video brochures is even better than presenting them in-person because recipients can review them in groups whenever it is convenient for them.
Essentially, for companies who rely on bids and proposals to win jobs, video brochures have proven to be an excellent strategy. In addition to helping them stand out from competitors, they also make them look more modern, impressive, and efficient. Recipients appreciate them, and companies who use them give themselves a better chance to win jobs than others who don’t.
Proposals and Bids Are More Influential In Videos
Videos have the ability to do what printed text and motionless images cannot. They often create a genuine connection between viewers and presenters quickly, and they tend to motivate viewers to respond to calls-to-action with more enthusiasm and conviction.
On top of that, by combining images with sound and motion, they have the ability to demonstrate how products and services will benefit users more clearly. On the other hand, when only written or verbal communication is used, it usually isn’t even possible to describe things nearly as accurately.
Another great advantage videos provide is that they have the ability to tell stories better. Most businessmen and women are familiar with the phrase “Facts tell, stories sell.” They are also familiar with concepts like “It’s easier to sell something when someone sees it versus when they only read or hear about it.” Videos have the ability to bring products, services, and concepts to life so prospective users can get a better understanding of how they perform and the benefits they could enjoy from them.
And finally, for videos to be the most influential, companies need to have theirs watched by the right people. Video brochures have proven to be excellent for that purpose because they can be sent to targeted prospects. They’re also hard to ignore, and ROI with them is usually outstanding.
Feedback About Proposals and Bids In Video Brochures
To show how well video brochures performed for one of our customers, here are quotes shared with us from Scott Williams, Marketing Manager for Flex Flow (Flexible Drainage Systems). These quotes are from executives who received product samples and video brochures from him.
- “The video brochure was so well done that after watching the video I felt compelled to call to find out more about your company. To be honest without the video brochure I would have never called.” Tony Orlando, FL (President)
- “I received your sample with the video insert and I must say we were very impressed with your sample box. I never even knew that this type of marketing existed. I would be very interested in speaking with your marketing team/manager that designed and produced this sample as it was very impressive.” Joe Harrisburg, PA (President)
- “Wow! That is one of the coolest things we have ever received. I showed it to everyone in the office. The video really did a great job of conveying your message. We checked out your website from the insert card in your sample and want to know more about your custom design shop and to get pricing for dealers.” Peter Fresno, CA (Vice President)
He also said, “It was a little scary to make the commitment as this was a large expense for a small company (25 employees), but we are so glad that we took the leap to do a video brochure with MediaFast as the ROI from the launch has far exceeded our expectations.”
Video Brochures Get Bids and Proposals Accepted
When companies send bids and proposals in video brochures, they increase their chances of being accepted. Not only do they engage decision-makers about as effectively as possible, but the fact that executives regularly share them with others who influence their decisions makes them even more worth the $20 to $65 per unit it costs to have them.
Also, while they’re still fairly new, video brochures have been around long enough (six years or so) to prove their effectiveness. If you’d like to experience one for yourself, let us know and we’ll send you a free sample. Click here to learn more: We Mail Free Samples Of Video Brochures
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.