To achieve revenue goals each year, it’s important for companies to stay on the minds of their prospects. One of the very best ways to do that is with Video Brochures. Why? Because they’re impressive, modern, and efficient – all qualities that make them look user-friendly and appealing. Plus, they work extremely well to show what companies have to offer.
Why Video Brochures Are So Effective
In today’s world, videos are everywhere. People actually want to watch them, and because of it, the marketing they produce is excellent.
When prospective customers view them, they learn substantially more in less time than when they read flyers or printed brochures. Decision-makers also share them with each other. Then, afterwards, if they weren’t all present for an initial sales pitch, it makes it easy for them to all hear the information first-hand.
On top of that, companies benefit when their messages consist mostly of content they control. Whether salespeople leave them with prospects after delivering sales pitches or leave them as their sales pitches, they’re highly effective either way. And, as an added bonus, they create an excellent reason for follow-up, which has proven to be a huge difference-maker when working in sales.
With that said, here are 15 reasons why Video Brochures are so effective:
- Companies can target their most likely customers with them either by dropping them off or mailing them (Video Mailers).
- For the money, they’re more cost effective to make and distribute than most other forms of advertising and marketing.
- They’re much less expensive than TV commercials but engage all the same senses.
- In many cases, they perform just as well as TV commercials.
- Video Brochures have proven to make salespeople much more effective.
- Videos make messages exceedingly more memorable.
- Changing video content in Video Brochures is extremely easy. To learn more, click this link: https://mediafast.com/how-to-change-content/
- They easily win the battle for attention on desks and in mailboxes.
- They’re viewed as novelty items instead of throw-way marketing pieces.
- Recipients regularly share them with co-workers and others who influence their decisions.
- Video Brochures create an ideal reason for salespeople to follow-up after engaging prospects.
- They increase the perceived value of companies and the commodities they sell.
- Consumers are 85% more likely to purchase a product or service after watching a video about it if they’re already considering buying it.
- Our customers have reported getting their bids accepted more often when they present them in Video Brochures.
- They’re practically impossible to ignore or set aside.
Successful Companies Stay On The Minds Of Their Prospects
To remain successful, companies invest thousands of dollars in marketing each year. Since videos have proven to be the most effective and affordable strategy, sharing them in Video Brochures simply helps ensure they get watched by the “right” prospects.
In addition to being classy, easy to deliver, and novel enough for companies to reach a target audience in what might be the most impressive way, they’re too interesting for recipients to resist watching and showing to others who influence their decisions. Not many other marketing products can do that.
Effectively, they combine the best of traditional print marketing with state-of-the-art video marketing to deliver twice the appeal. For companies who want to purchase Video Brochures so they can stay on the minds of their prospects, or to get a FREE SAMPLE, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
