According to a blog in HubSpot, 80% of sales require 5 follow-ups. Also, 44% of salespeople give up after one follow-up. What that means is 44% of salespeople have an 80% probability they won’t close the sale.
Being in sales is a rewarding yet challenging profession, and getting follow up appointments with decision makers is often a salesperson’s biggest challenge. However, using state-of-the-art digital marketing products like video brochures provides a modern solution to help overcome that challenge.
How an insurance agent succeeded with video brochures
An insurance agent told us the biggest hurdle he was struggling to overcome was getting follow up appointments with decision makers. He was having an easy time meeting prospects, but getting follow up appointments with them as often as he would like was a challenge he wished he knew how to overcome.
Fortunately, he discovered MediaFast video brochures and getting follow up appointments became much easier.
Video brochures are viewed as impressive, digital media and not as traditional advertising pieces recipients routinely throw away. They engage more senses with sight, sound and motion to make a greater impact on viewers, and viewers typically remember more of what they see, hear and feel from a video brochure than from salespeople. Furthermore, research has revealed recipients regularly share them with other decision makers, and people tend to watch them in groups.
After receiving his video brochures, he went about sharing them with others and then made arrangements to pick them back up. Most of the recipients were impressed, and he made more sales because of the addition of video brochures to his sales strategy.
Video brochures make average salespeople great
Video brochures energize salespeople and make the sales process less intimidating. They also help salespeople feel more confident, and they present messages in the most modern and effective way — through the power of videos.
With video brochures, salespeople can operate without feeling as much pressure. They can also talk less and listen more, which potential buyers usually prefer.
For salespeople, video brochures are like TV commercials they can use to impressively get the attention of targeted recipients. For companies, video brochures simply make their salespeople better.
Get the best video brochures from MediaFast
We’ve watched video brochures become the best video sales tools for many companies, and those companies firmly believe they are worth every penny. Statistics indicate they create the best return on investment, and we highly recommend them for use in many ways.
To get the best video brochures, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.