When it comes to opening doors that might be hard to open, Video Brochures are outstanding. They’re impressive, modern, and highly effective at getting targeted prospects to see what they might be missing.
Video Brochures Open Doors
We’ve all been there. Someone is trying to show us an opportunity and we just don’t see it the same way they do. Then, suddenly, something changes our thoughts and we get it. Or, we’ve at least been on the other side of that scenario.
For people who work in sales, it can feel extremely frustrating to know prospects who would be ideal buyers for what they are selling only to have them be unreachable for one reason or another. Whether their assistants are acting like gate-keepers who normally keep the gates closed or they just don’t normally meet with salespeople unless they contact them first, the doors just aren’t open. Regardless of the reasons why, thousands of sales aren’t made each year because decision-makers simply won’t meet with salespeople. Even sales that would be beneficial for both sides are sadly missed.
However, Video Brochures provide an ideal solution. They open doors, even ones that seem hard to open, and executives usually love them!
For example, we have a customer in Texas who sells a great service but their salespeople were having a hard time getting meetings with their best prospects. Then, one of their executives learned about Video Brochures from one of our MediaFast salespeople. He was so impressed with the cutting-edge video marketing products that he decided if anything was going to help their salespeople engage even their hard-to-reach prospects, Video Brochures would make it happen.
So, they called their salespeople into a meeting and told each of them to make of list of their top ten prospects — five they were already in discussions with, and five they hadn’t been able to meet with even though they had been trying earnestly for several months. The results were awesome! In addition to helping them close sales with customers they had already been working with, the Video Brochures produced several sales from the prospects who weren’t giving them the time of day until that point. Needless to say, the ROI with their Video Brochures was outstanding.
Video Brochures Engage Hard-To-Reach Prospects
Most of the time when a Video Brochure is received, recipients can hardly resist paying attention to it. Then, after they experience it for themselves, they usually can’t resist showing it to co-workers and other decision-makers right away. Not many other marketing products produce such influential results for only $25 to $65 per unit.
Without a doubt, video content when added to traditional brochures has turbo charged their effectiveness. Users can even send them by mail, which makes them even more effective for engaging hard-to-reach executives. In this case, they’re called Video Mailers.
Rather than being presented in branded packaging from the United States Postal Service, FedEx or UPS, Video Mailers get delivered in custom packaging designed to keep the focus completely on the company who mailed them. What helps their effectiveness is that mailroom clerks and assistants tend to prioritize them over other mail since they look much more impressive. Also, executives who receive them usually can’t resist sharing them with other people who influence their decisions. As a result, companies who send Video Mailers are able to engage more people with their messages.
With all of that said, I’d be remised if I didn’t acknowledge how Video Brochures can help companies dealing with the current situation we’re all dealing with around the world. The Coronavirus (COVID-19) is limiting travel and face-to-face meetings, among other things. For many people, especially those who work in sales and marketing, the necessary safety measures put in place for perfect reasons are changing how they do their jobs. As a way to effectively engage prospects through video, Video Brochures have proven to be excellent. We’re all looking for ways to adapt, and from what we’ve seen, Video Brochures effectively open doors for companies who use them.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.