Video In Print… like strawberries and chocolate, what a revolutionary concept! While print marketing served companies well for decades, video marketing is the new king. What’s even better is now that the two have been combined, amazing results have been happening.
Reasons To Replace Antiquated Marketing Strategies
Traditional marketing strategies, also known as offline marketing, include strategies used before the internet was invented. They include tactics like radio and TV advertising as well as direct mail, flyers, brochures, billboards, coupon books and magazines to get messages to consumers.
While those tactics are still somewhat effective, they have their limitations. For instance, purchasing a print, TV, or radio ad can be expensive for small business owners. Plus, printing brochures, business cards, and flyers can be costly as well. In addition, if they’re distributed via direct mail, the bill increases even more.
On top of that, traditional marketing tends to be forced on consumers, and because of it, most recipients simply classify it as junk mail and throw it away. Furthermore, many companies find it hard to measure results with older marketing methods, and businesses who rely on them exclusively likely have to pay extra for help producing them from content writers, graphic designers, and others.
And last but not least, print and direct mail marketing boasts a 9% customer response rate. What that means is a lot of revenue has to come from those responses for the cost of using those strategies to be worth it.
While that far outperforms some online marketing methods, it’s still nowhere near as good as the results Video In Print Marketing Products produce.
Why Video In Print Marketing Produces Better Results
At MediaFast, we’ve seen how Video In Print Marketing Products like Video Brochures, Video Mailers and Video Boxes produce excellent results. To give you an idea, some customers report as high as a 70% response rate.
Here’s why they perform so well:
- Videos feel more appealing to consumers than motionless content.
- Video In Print Marketing Products don’t get set aside like junk mail.
- Recipients feel valued that someone sent them such an impressive piece of technology.
- Videos arouse emotions, which helps them draw a better response from consumers.
- Decision-makers seek videos out when looking for ways to improve their lives and their companies.
- By combining images with sound and motion, videos have the ability to say and show more information in short periods of time.
- Companies and their presenters connect better mentally with viewers in videos.
- Videos boost confidence by showing products and services being used in real life circumstances.
- 85% of consumers are more likely to buy something they’re already thinking about buying after watching a video about it.
- Videos help companies get their messages in the same room with targeted prospects.
What’s more, being the recipient of Video In Print media feels exciting. To make your company’s marketing more effective, we suggest you drop any antiquated marketing tactics you’ve been using and use Video Marketing Products instead. We can send you a FREE SAMPLE if you’d like.
Video In Print Marketing Media In Action
To give you a better idea of what the products referred to above are like, here’s a short video.
Why MediaFast Video Marketing Products Are The Right Choice
Video Marketing has become the #1 strategy for most companies who use it. When it comes to product options, the ones made by MediaFast are practically impossible to beat.
Here’s why: We only use brand new, Grade A components. While we could use recycled or refurbished parts to save money, we made the decision long ago to keep our prices competitive and affordable by minimizing expenses in other areas to avoid compromising quality.
Regarding price, here is a quote from Bill Diaz, Vice President: “We’re not the cheapest, but the price difference between high quality and the cheapest is not significant. However, there is a huge difference in customer satisfaction.”
To add to that, here is a quote from Amy Hafen, President: “The quality of our video brochures is one of the reasons we are having so much success. I’ve been told horror stories from customers whose video brochures failed at the most inopportune moments. One client told me a story of how his video brochure (from another supplier) permanently failed while the President/CEO of the customer he was meeting with was holding it. He had been working on the deal for 6 months. What a horror story! Immediately after that experience, he contacted us and ordered 500 video brochures after grilling me about our quality standards. He’s been happy ever since.”
To order Video In Print Marketing Products for your company, or to get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.