Video Mailer

LCD screen in direct mail

This is a MediaFast video brochure and video mailer for Bravas.

What is a Video
Mailer?

The difference between a video mailer and a video brochure is the former gets mailed in a classy, custom packaging box while the latter typically gets hand-delivered. Both are impressive and highly effective at drawing responses from hard-to-reach decision-makers.

What is their
purpose?

Their purpose is to engage decision-makers, especially ones who don't typically respond to salespeople or are challenging to meet with due to various circumstances. Likewise, they practically ensure marketing videos get watched, and response rates to them are fantastic.

Why choose them
for marketing?

By delivering a powerful combination of audio, video and print, video mailers engage targeted prospects in ways traditional marketing media simply cannot. They're far more interesting than print and email marketing, get shared among decision-makers, and blow away PPC.

Video Mailer Benefits

THEY DON'T GET LOST IN THE CLUTTER

#10 envelope versus custom branded video mailer… Which would you open?

66% INCREASE IN RESPONSE RATE

Yeah, compared to other marketing strategies companies try, that’s a real statistic.

EASY FOR DECISION-MAKERS TO SHARE

Often people's decisions are significantly influenced by others. Video mailers are appealing and easily sharable, making them ideal for those instances.

COMPANIES CAN CONTROL THEIR MESSAGES

With these highly impactful marketing products, average salespeople tend to become great.

PRESENTATION IS KEY

Often to get the greatest response, presentation makes a major impact.

TOTALLY CUSTOMIZABLE

You dream it, we build it. To heighten your brand's appeal, video mailers are a phenomenal choice.

HIGH ROI

Marketing with video mailers tends to produce better results than our clients say they've ever enjoyed before.

MARKETING ANY TIME & ANYWHERE

No cords or internet connection is necessary. Just distribute them and let them work their magic.

RELOADABLE, RECHARGABLE & REUSABLE

If you run the batteries down or want to change content, that's no problem. They're rechargeable like cell phones, and the video content can be changed through a simple process.

Video Mailer Videos

Play Video
Play Video about This is a MediaFast video brochure made for 866 UNP.
Play Video about This is a MediaFast video brochure and video mailer for Culligan Water.
Play Video about This is a MediaFast video brochure and video mailer for aetna.

Ways To Use Video Mailers

This is a MediaFast video brochure and video mailer for The Eifrig Group.

As a way to engage hard-to-reach decision-makers, Video Mailers are practically unbeatable.

Alias names for them include multimedia mailer, video book, video direct mail, and video card.

The following testimonial from a salesperson at CornerStone OnDemand basically sums up well what they accomplish versus traditional sales and marketing tactics.

“I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video brochure mailer and he all of the sudden called me to set up an appointment! Yay!”

Video Mailer Success Stories

Cornerstone OnDemand

To gain new customers, CornerStone OnDemand’s marketing strategy is geared toward setting up appointments for their salespeople. It’s in those meeting when they demonstrate their software and explain the benefits of their services.

Recently, to see which one would perform better, they split-tested their usual strategy of mailing print media versus MediaFast HD IPS Video Mailers. Then they followed up with phone calls.

Unsurprisingly to us, the results weren’t even close. Many of the targeted prospects who received the Video Mailers replied even before CornerStone’s team followed up. And when they contacted the ones who hadn’t, most of those conversations went profitably as well.

Needless to say, CornerStone OnDemand has continued to use Video Mailers as their main marketing strategy. To learn more, visit Case Study: Do Video Brochures Work Well For Recruiting and Staffing?

This is a MediaFast video brochure for Grow Team.

Sotheby’s

To help their agents with marketing and follow-up, Sotheby’s created a corporately branded video brochure with business card slits on the back panel.

Each unit contained a 7” IPS screen, headphone jack, and expanded memory to facilitate at least one hour’s worth of content.

According to their feedback, their Video Brochures helped their agents outperform their competitors by generating more listings and increasing perceived value among buyers. As a result, they’ve made multiple reorders and have continued using them with great success.

To learn more, read MediaFast Case Studies For Real Estate.

Stansberry Research

After evaluation, the executives at Stansberry Research were interested in improving the response rates they were getting from their usual print marketing campaigns.

To become more modern, they collaborated with MediaFast to create an attention-grabbing video mailer. Then they conducted a split test using 1,000 of their previous paper mailing materials versus 1,000 of their new video mailers.

After the first test, the results showed a 66% higher response rate for the video mailers. To confirm this, they conducted the same test two more times, and after experiencing the same results, they transitioned to only using video mailers in 2018 and have continued to experience excellent results ever since.

To learn more, read How To Get Past Gatekeepers In Sales and Marketing. It includes a case study about Stansberry Research.

Custom
Design

Video brochures are printed with your custom design.

Five Screen Sizes

Choose from five screen sizes: 3, 4, 5, 7, and 10.1 inch.

No Minimum Order

With us, you can order from one to thousands.

Change Video Content

Change your .MP4, .MOV, or .AVI file at any time.

Frequently Asked Questions

Video mailers are equipped traditionally with LCD screens. There are many different types and quality offered by suppliers, from SD screens (standard definition), to HD IPS screens (high definition, with improved viewing angles).

We believe using the United States Postal Service is the best choice, and here’s why:

  • Shipping labels from the USPS won’t cover up the custom packaging you spent time and money to design, making your package feel more intriguing.
  • While UPS and FedEx charge extra for residential deliveries, the USPS does not since it’s where the majority of their deliveries take place. What that means is if you’re targeting a prospect who spends more time at home than at an office, which is quite common nowadays, you won’t have to pay extra to reach them.
  • USPS doesn’t normally charge for return service, so if your video mailer comes back to you for some reason, you can reuse it for another prospect.
  • USPS delivers within the lower 48 states within 5 days.
  • USPS is simply a much better value than other carriers.

To learn more, visit Why We’ll Mail Your Video Brochures For You.

Video mailers are printed on boardstock paper. At MediaFast, we utilize 350 gsm, 18 pt, c2s sbs to ensure the highest quality, which can vary from one supplier to the next.

Yes, we offer design templates to help designers with all of our video marketing products. To learn more, visit MediaFast templates.

Video mailers can have anywhere from 0 to 14 buttons according to your needs. The most common buttons are Pause/Play, Volume Up, Volume Down, Video Chapter buttons (multiple videos can be included, each activated by its own button), Skip Forward, and Skip Back.

You might have heard a video mailer referred to as a video brochure, multimedia mailer, video card, brochure with video, video box, video book, or a direct mail video player. Interestingly, people have given them many different names.

Background image of waves in different shades of blue to be used at the bottom of pages on mediafast.com