As a way to engage hard-to-reach decision-makers, Video Mailers are practically unbeatable.
Alias names for them include multimedia mailer, video book, video direct mail, and video card.
The following testimonial from a salesperson at CornerStone OnDemand basically sums up well what they accomplish versus traditional sales and marketing tactics.
“I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video brochure mailer and he all of the sudden called me to set up an appointment! Yay!”
To gain new customers, CornerStone OnDemand’s marketing strategy is geared toward setting up appointments for their salespeople. It’s in those meeting when they demonstrate their software and explain the benefits of their services.
Recently, to see which one would perform better, they split-tested their usual strategy of mailing print media versus MediaFast HD IPS Video Mailers. Then they followed up with phone calls.
Unsurprisingly to us, the results weren’t even close. Many of the targeted prospects who received the Video Mailers replied even before CornerStone’s team followed up. And when they contacted the ones who hadn’t, most of those conversations went profitably as well.
Needless to say, CornerStone OnDemand has continued to use Video Mailers as their main marketing strategy. To learn more, visit Case Study: Do Video Brochures Work Well For Recruiting and Staffing?
To help their agents with marketing and follow-up, Sotheby’s created a corporately branded video brochure with business card slits on the back panel.
Each unit contained a 7” IPS screen, headphone jack, and expanded memory to facilitate at least one hour’s worth of content.
According to their feedback, their Video Brochures helped their agents outperform their competitors by generating more listings and increasing perceived value among buyers. As a result, they’ve made multiple reorders and have continued using them with great success.
To learn more, read MediaFast Case Studies For Real Estate.
After evaluation, the executives at Stansberry Research were interested in improving the response rates they were getting from their usual print marketing campaigns.
To become more modern, they collaborated with MediaFast to create an attention-grabbing video mailer. Then they conducted a split test using 1,000 of their previous paper mailing materials versus 1,000 of their new video mailers.
After the first test, the results showed a 66% higher response rate for the video mailers. To confirm this, they conducted the same test two more times, and after experiencing the same results, they transitioned to only using video mailers in 2018 and have continued to experience excellent results ever since.
To learn more, read How To Get Past Gatekeepers In Sales and Marketing. It includes a case study about Stansberry Research.
Video brochures get hand-delivered while video mailers get mailed.
Video mailers are equipped traditionally with LCD screens. There are many different types and quality offered by suppliers, from SD screens (standard definition), to HD IPS screens (high definition, with improved viewing angles).
We believe using the United States Postal Service is the best choice, and here’s why:
To learn more, visit Why We’ll Mail Your Video Brochures For You.
Video mailers are printed on boardstock paper. At MediaFast, we utilize 350 gsm, 18 pt, c2s sbs to ensure the highest quality, which can vary from one supplier to the next.
Yes, we offer design templates to help designers with all of our video marketing products. To learn more, visit MediaFast templates.
Video mailers can have anywhere from 0 to 14 buttons according to your needs. The most common buttons are Pause/Play, Volume Up, Volume Down, Video Chapter buttons (multiple videos can be included, each activated by its own button), Skip Forward, and Skip Back.