New age marketing products like Video Brochures and Video Mailers influence more than just recipients. They also significantly impact others who affect their decisions. How? Because recipients can’t resist showing them to co-workers and friends after they’ve watched them. And, they’re still novel, which increases their effectiveness.
How Video Marketing Products Differ From Other Marketing Media
What sets Video Marketing Products apart from traditional media is that they capitalize on the power of videos. As a result, they’re more interesting than business cards, flyers, pamphlets, and printed brochures. Because of it, they don’t get thrown away quickly like those usually do.
Also, with respect to videos, modern consumers often search for them when making purchasing decisions. They have the ability to show products and services being used in actual circumstances, which makes them more trustworthy. Plus, they feel like they take less effort to watch than reading. And, they have the ability to say and show more information in less time.
On top of that, as mentioned earlier, recipients usually can’t resist showing them to others who influence their decisions. While that rarely happens with traditional marketing media, Video Marketing Products are still unique and exciting, which helps them deliver marketing that makes a greater impact.
Video Marketing Products Influence More Than Just Recipients
In general, people care about what others think. Not always, but often, especially in business. Whether it’s because they want their approval or because they value their opinions, what other people think can make a major impact.
For instance, when a salesperson makes a sales pitch to a decision-maker, the decision-maker often needs the approval of another person or group before they can agree to a purchase. As a result, what tends to happen is they pass along the sales pitch in more of a second-hand manner. Unfortunately, that isn’t nearly as effective, and the other decision-makers often say “no” because of it.
However, when a Video Marketing Product is added to the scenario, instead of just leaving it up to the executive to make the sales pitch, the salesperson gives them an impressive, cutting-edge marketing piece to include in their second-hand presentation. Immediately, it adds perceived value and originality. The video content makes the presentation more first-hand, and the overall package is far more impressive and influential. Then, a follow-up opportunity usually arises, and the entire opportunity goes much better for the salesperson.