Video mailers are video brochures that you mail to targeted prospects. Whether it’s because there are distance challenges, or you have prospects who avoid salespeople, video mailers have proven to interest recipients. And they respond more often than not.
Why? Because video mailers are like TV commercials they hold in their hands. Plus, even though they’ve been highly effective for several years, digital brochures capitalize on a novelty effect, and it’s impactful.
Having said that, I ask you this: Have you ever thought of mailing your advertising and marketing videos to your target audience? If not, now is a great time to consider it because this brilliant combination of audio and visual is like a modern superstar that is producing extraordinary results.
For instance, check out this recent Google review from one of our clients, Aubree Williams.
“We ordered some video brochures for one of our specialty dental clinics to help generate referrals. This is a great method to get your message noticed in a way that won’t get easily overlooked or discarded like a traditional postcard. MediaFast was a pleasure to work with through the development process of our brochures. Highly recommend MediaFast if you’re looking for a unique way to promote your business.”
Comments like “great method to get your message noticed” are ones we hear often. We also feel great satisfaction when our clients succeed, and video mailers are excellent at making that happen.
Examples of Video Mailers
To showcase video mailers, here are some we’ve created for clients.
Why Using Video Mailers Will Work For You
Videos are efficient. They show and tell a lot of information in a short period of time. They’re also engaging, and most people prefer them over reading or looking at motionless content.
That said, have you been marketing your business mostly with emails, postcards, pamphlets, or pay-per-click advertising? If your response is yes, here’s why video mailers tend to produce better results.
- Modern consumers prefer watching videos when learning about products, services, and opportunities.
- Motionless content that is mailed in old-fashioned print advertising usually only produces a 1% to 2% response rate.
- We’ve had clients enjoy 66% or better response rates with video mailers. To learn more, click MediaFast Testimonials.
- Pay-per-click advertising doesn’t allow you to control who clicks on your ads, but you can control who receives your video mailers.
- Even though video mailers cost between $24 to $70 per unit, ROI with them is outstanding.
- To put that in perspective, you probably spend more than $24 to $70 when taking a prospect out to lunch or dinner.
- When you use video mailers to target your best prospects, significantly more than half will respond favorably based on what our clients have experienced.
- Decision-makers share video brochures and video mailers with others who influence their decisions.
- Hand-held digital marketing products represent businesses impressively.
- Modern consumers appreciate companies who use modern strategies like video mailers to engage them.
With all of that said, the key to success with marketing videos is making sure the right people watch yours. Fortunately, video mailers were created for that very purpose…and they’re highly effective at it.
How to Maximize Videos That You Mail
If you’ve got videos for your business, or know you need them and just haven’t created any yet, here’s how to maximize their impact.
This video features Bill Diaz, VP of Sales for MediaFast. In it, he summarizes why video mailers work so well.
Like TV Commercials That You Mail
While most companies can’t afford TV commercials, here’s why video mailers might be even more effective.
- They cost significantly less.
- Video mailers are more targeted.
- You can shoot the video content with a cell phone instead of using an expensive camera.
- There is no need for professional actors, producers, script writers, or photographers.
- Decision-makers tend to rewatch videos in video brochures and share them often.
- You can easily change their video content and reuse them.
- While people typically don’t trust video content in emails, video brochures and video mailers don’t have that problem.
- Video mailers get videos watched far more often than when they’re only posted on websites.
Because of these reasons, response rates to video mailers are extremely high. They’ve also been credited with making salespeople better at their jobs, and most recipients enjoy receiving them. What other sales and marketing media can you say that about?
Get Outstanding Video Mailers From MediaFast
In today’s digital world, video marketing products like video mailers are usually more effective than email marketing, print advertising, cold calling, and even pay-per-click advertising.
Why? Because videos grab attention. Consumers appreciate learning information from them, and they arouse emotions to motivate viewers to respond to calls-to-action.
Having said that, our video mailers have only a .04% malfunction rate (less than half a percent). That’s far superior in our industry, and we include a one-year full warranty to stand behind them.
To accomplish that, we only use brand new, Grade A components. We also test them thoroughly before distributing them, and customer satisfaction is our highest priority.
After reading this, if using video brochures that you mail to targeted prospects sounds appealing to you, or to get a Free Sample, contact us today.
I’ve worked in marketing for over 20 years and started working for MediaFast in 2014. The first time I held a video brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, video brochures, video mailers, and video boxes have become marketing superstars. Writing about them is definitely a privilege. And with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and awesome co-workers—I feel like I work for a wonderful company.
