If you’re like most accident attorneys, the competition to connect with personal injury victims can be a challenge. However, by using a Video Mailer, you’ll be using a marketing strategy that will interest your target audience and promote your services. They’re much more effective than other marketing tactics, and they draw high response rates.
For instance, here’s a testimonial from Stephen Ozawa—marketing professional: “MediaFast turned our ideas into reality! Our client was ecstatic and the response rates have been off the charts.”
Connecting Accident Attorneys To Prospective Clients
Since the legal industry is highly competitive, accident attorneys must find innovative ways to market themselves and attract clients. One of the latest and most effective marketing tools is the Video Mailer.
However, rather than use motionless words, here’s a video that describes their effectiveness.
Describing A Video Mailer For Accident Attorneys
A Video Mailer is a direct mail marketing piece that contains a video screen. The video is played when the mailer is opened, and it can be used to deliver a message, present information about a law firm, show video testimonials, and even explain step-by-step processes.
They also provide an excellent way to stand out from competitors. If you’re looking for a Video Marketing tool that is reliable and produces outstanding ROI, you should make the switch to these cutting-edge marketing tools.
With that said, regulations abound in the legal services industry as attorneys try to stand out, create connections and exude credibility. Video mailers are an amazing solution.
Here’s why they work:
- Messages in them are actually seen.
- They don’t get thrown away.
- They demand to be watched, meaning recipients quickly find themselves watching a video message that is easy to digest while also being entertained and engaged.
- Video is the most powerful marketing tool around.
- Messages presented in videos are more engaging and produce higher response rates.
- 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in our minds than motionless text or images.
- Video Mailers allow messages to be easily shared with others who influence decisions such as family members and co-workers.
As a result, law firms are already using Video Mailers with unprecedented success.
Example of a MediaFast Video Mailer
In case you aren’t familiar with them, here’s a clip of a Video Mailer we made for a client.
Case Study: Grossman Law
Located in Dallas, Texas, Grossman Law has been highly successful at helping clients achieve gainful resolutions of their legal dilemmas for over a decade.
Regarding their marketing, when the traditional print strategies they were using became less effective, they chose to find a more modern approach — one that included videos. Fortunately, they discovered Video Mailers from MediaFast, and the results have been even better than they expected.
What has happened is that their hard cover Video Mailer builds trust and rapport with the personal injury victims they approach. The 5” HD/IPS screen and interior pocket that includes additional literature engages them in a way they appreciate, and its video testimonials increase the marketing product’s effectiveness.
As you can imagine, after experiencing such great results, Grossman Law has continued to use Video Mailers from MediaFast as a permanent part of their marketing campaigns.
Get FREE Samples From MediaFast
Each month, we confidently send out dozens of FREE samples to prospective clients interested in learning more about our products. What we’ve found is that they appreciate the superior quality we deliver, and we’re willing to let them compare our products to those of our competitors at any time.
For example, here’s a testimonial from Nievas Rivas: “I’ve worked with MediaFast on two very successful video brochure projects over the last 2-years and can’t say enough about their professionalism and excellent customer service. Our customer service rep, Barbara, went above and beyond to make sure our files were print-ready and optimized; offering assistance when necessary. She followed up on every detail and made sure our projects were managed perfectly from start to finish. Furthermore, they actually delivered the projects a couple of days ahead of schedule. With their help we were able to produce very well received and effective sales tools. We will do business with them again. I recommend MediaFast highly and without reservation.”
And finally, our Video Mailers have only a .05% malfunction rate (half a percent), which is far superior in our industry. Plus, customer satisfaction is our highest priority, and we include a one-year full warranty with everything we sell.
If you’re an accident attorney who’s interested in using Video Mailers to connect with your prospective clients—or a member of any other profession who’d like to use them for any other reason—contact us today.
And remember, we’ll send you a FREE Sample. All you have to do is make the request.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.