As effective as Video Mailers are, they cost less than you might think. Seriously, is your cell phone near you now? Well, you already have a video recorder. And, when you take a potential client out to dinner, does it cost more than $25 to $65? That’s typically what Video Mailers cost per unit, but ROI with them is often much better.
Oh, and just to clarify, the only difference between a Video Brochure and a Video Mailer is that one is hand-delivered while the other is mailed in custom packaging like in the images below.
Why Clients Reorder Video Mailers
Ever heard the saying that an image is worth a thousand words? Well, for a video, you can multiply that by another thousand.
In a nutshell, that’s why Video Marketing works so well. It’s also why many of our clients continue to use Video Mailers as part of their regular marketing campaigns. Their target audiences love and respond to them so well that they’re too effective not to continue using.
So, why is that? Well, because videos have a more enjoyable way of telling consumers about products, services and opportunities. Also, Video Mailers are too intriguing to set aside. And, by engaging sight with sound and motion, they increase the amount of attention videos receive while also educating viewers in a way other forms of communication simply cannot.
As a result, they’re an ideal way to increase brand awareness, traffic to landing pages, websites, calls-to-action and/or sales, etc. etc. etc. They’ll get your voice in the room. Get your messages seen and heard… And the results they produce are quite amazing!
That said, the key to success with videos is getting the right people to watch them. Fortunately, Video Mailers do that extremely well — both for companies and their most-likely-customers — which is why so many of our clients reorder them regularly.
Video Mailer Example
By now you’ve probably already seen a Video Mailer, but just in case, here’s one we created for a client recently.
The Value Of Getting Your Videos Watched
In today’s digital world, most businesses understand that using videos is an ideal way to engage their prospects. At the same time, so do their competitors.
Here’s why:
- Consumers enjoy watching them rather than looking at motionless content.
- They get more attention.
- Videos arouse emotions and increase trust.
- Products, services and opportunities tend to be better understood when explained in videos.
- They help companies stand out from their competitors.
- Target audiences tend to feel mental connections to companies when they see videos presenting their offerings.
- Consumers respond to them significantly more often than traditional forms of marketing.
To capitalize on this, as was stated previously, the key to success with videos is to get the right people to watch them. Fortunately, Video Brochures and Video Mailers make that happen, and very good marketing results because of it.
More Video Mailers In Action
To continue giving you more of an idea about them, here are some short clips showing Video Mailers in action.
Ways To Use Video Mailers
Assuming that you can now see the possibilities Video Mailers have to offer, here are ways to use them that typically work very well:
- Demonstrations
- Sharing testimonials
- How-to videos
- Descriptions
- Comparisons
- Recruiting
- Fundraising
- Training
- Giving recognition
- Behind-the-scenes insights
While there are other ways to use them, Video Mailers do an excellent job of satisfying the objectives of advertising and marketing. Honestly, from what we’ve seen in the past 30+ years, no other strategies work better… And again, they cost less than you might think.
Get Outstanding Video Mailers From MediaFast
At MediaFast, our business model is to offer the best products, prices, advice and customer service at all times. We only use brand new, Grade A components to make everything we sell, and customer satisfaction is our highest priority.
We know what it takes to design, manufacture and deliver Video Mailers that meet and/or exceed expectations. Plus, we offer a full distribution service so our clients can remain focused on what they do best. To learn more, click: Why We’ll Mail Your Video Brochures For You.
After reading this, if you’d like to place an order, or get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
