Video mailers provide an excellent solution for turning leads into customers. ROI with them is outstanding, and recipients appreciate receiving them as well.
Video Mailers Turn Leads Into Customers
With regards to using marketing strategies to get qualified leads, companies now have an easier time. For example, in addition to the variety of online and print advertising options, companies can also acquire mailing lists from businesses who work specifically with direct mail who can extrapolate profiles that meet specific criteria. Those mailing lists are usually pretty accurate too.
Also, consistently marketing their products, services and opportunities is necessary for most companies to stay in business. Most spend thousands of dollars on websites, videos, digital ads, direct mail pieces, print advertising, SEO, social media, and many other forms of marketing as a way to acquire leads. However, when those leads aren’t converted into paying customers, it can be extremely detrimental.
On top of that, sometimes the marketing messages or advertisements companies present aren’t the problem. While they might increase website traffic or draw consumers to landing pages or social media platforms, when consumers get there, maybe they just click away without calling or filling out a form to request more information. Instead, maybe it feels easier to them to just do their own research online. Therefore, if companies fail to get actual responses during the few seconds consumers are on their websites or social media pages, then they’ve likely lost those potential customers forever.
To avoid that, one strategy we know of that works extremely well is the use of video mailers. Video mailers are basically video brochures placed in classy packaging that get mailed directly to targeted prospects. They usually generate excellent ROI for companies who use them, and feedback we receive about them is fantastic.
How Video Mailers Turn Leads Into Customers
While video brochures have become extremely popular, companies have discovered they’re even more convenient to distribute through the mail. We call those video mailers, and they’re just as effective at impressing targeted prospects and helping videos get watched by more of the “right” people.
In case you haven’t experienced one, imagine receiving a package that isn’t covered in branding from FedEx, UPS, or the USPS. Instead, it is wrapped in custom packaging from a company who believes they have something to offer that will definitely help you or your company. On top of that, they are so confident in it that they decided to be extraordinary when presenting it instead of boring or cheap.
Then, when you open it, instead of seeing a bunch of printed text and images, you see an LCD screen with a video that starts playing. If you’re like most people, you’ll be captivated immediately. Then, after watching the video and checking out the rest of the marketing on it, you might feel honored that they thought highly enough of you to send such an impressive piece of technology. Afterwards, if you’re like most people, you won’t be able to resist showing it to co-workers, other executives, and maybe even friends or family because it is so novel. Honestly, a reaction like that is common.
Effectively, video mailers make an outstanding impression on recipients. While most traditional marketing materials and sales tools get quickly set aside, video mailers definitely get watched and shared more often by decision-makers. They’re also outstanding at helping deals come together faster, and sometimes they even make sales themselves.
Video Mailers Increase Sales
One of the greatest advantages video mailers provide is they give companies an excellent way to engage targeted prospects with interesting content in a novel way. They’re also easy for recipients to share with others who influence their decisions, and open and response rates with them are extremely high.
In addition, videos engage more senses in viewers and allow companies to say more in less time. Most consumers are more interested in videos than other forms of communication, and video mailers are highly effective at helping messages get seen and heard by people who sometimes might be difficult for salespeople to reach.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.