Wouldn’t you just love to know with certainty one of the best ways to get targeted prospects to call you back?
If you work in sales, marketing, recruiting, fundraising, or any other profession where it’s your goal to turn prospects into hot leads, then my assumption is you answered yes to that rhetorical question.
Knowing how big of a challenge getting call-backs is, here’s the solution—video mailers. Have you heard of them, or video brochures?
In a nutshell, they’re attention-grabbing, impressive, and appreciated. They’re different from practically any other sales or marketing media most decision-makers have ever received.
And when it comes to ensuring your videos get watched by your target audience, they’re extremely effective. They don’t get ignored. More often than not recipients call companies back in response to them, and they’re marketing that works. Doesn’t that sound more productive than the marketing strategies you’ve probably been using?
Examples of Video Mailers
In case you aren’t familiar with them, here are some video mailers we’ve created for clients. This video also includes video brochures, which are typically hand-delivered instead of mailed, and video boxes, which are usually mailed.
As you watch, notice the high-class shipping boxes video mailers get mailed in. Yeah, they’re not like packages received in FedEx or UPS packaging. Instead, these get delivered with the branding of companies who send them showing clear as a bell, which helps them stand out from other mail and skyrockets perceived value. How’s that sound for an enhanced presentation?
Get Targeted Prospects To Call You Back
If you’re reading this, my guess is you’re hoping to find a sales or marketing strategy that will get your target audience to call you back.
If that’s the case, we sympathize with your disappointments. Investing in marketing strategies that don’t produce well is frustrating. And in this day and age, consumers just don’t respond as well to print advertising, pay-per-click, email marketing, or phone calls, right?
Speaking of those strategies, have you been trying them? What about conventions, network groups, or live dropins with your salespeople trying to connect with decision-makers? Or maybe something different…like radio commercials or referrals?
Well, if none of that has worked well enough for you, the good news is that video mailers will. In fact, we have clients who love them so much that they keep reordering, and that speaks volumes.
How To Improve Your Sales and Marketing
Rather than continue writing text for you to read, here’s a video instead. It demonstrates more about video mailers and video brochures, giving more insight into them.
Capitalizing On The Power of Videos
All things considered, video mailers, video brochures, and video boxes create more excitement than practically any other sales or marketing products. Any idea why that happens?
Yeah, that’s an easy one… It’s because of the videos.
That’s what creates the WOW factor. That’s what makes the excitement happen, and that’s why recipients show them around to co-workers and friends who influence their decisions.
It’s also why response rates to them are outstanding, and why ROI is typically exceptional.
At the same time, they require marketing teams and salespeople to do their jobs—answer response calls and follow-up with recipients who may be too busy to respond within a few days after receiving them.
Granted, there will be excitement. Doors will be opened that otherwise may have never been had it not been for a video mailer being sent to a hard-to-reach executive. Ice will be broken toward building or strengthening relationships, and admiration and perceived value will be high.
Then, by capitalizing on the power of videos, there should be a boost in sales, donations received, recruits signed, or invitations accepted.
And if you’re thinking Why can’t we just post them on our website or send them in emails? Won’t that work as well? The answer is no, not nearly as well.
For instance, here’s a testimonial from Dana Glaze: “We love the quality of the work with MediaFast! Used the video mailer as part of an ABM campaign and it always gets great responses!”
And another from Caroline O’Grady: “We had the most outstanding experience with MediaFast video brochures… The Mediafast video brochures themselves are a game-changer. The quality of the video playback, the clarity of the screens, and the overall design exceeded what we had envisioned.”
Why Video Mailers Work As Sales Tools
To explain more about video mailers and video brochures, here’s Amy Hafen, owner and President of MediaFast.
Get Top-Quality Video Mailers From MediaFast
At MediaFast, all of our products are made with only brand new, Grade-A components to ensure the best quality. That makes them extremely reliable, and we include a one-year full warranty.
Also, we don’t lock video content on the units. Even though our competitors do, we don’t because we believe our clients should be able to change video content whenever they want. That way they don’t have to buy new units to deliver a different message, and that saves money while creating less waste.
Plus, each month we confidently send out dozens of FREE SAMPLES to prospective customers interested in our video mailers and video brochures. Why? Because ours are superior to those of our competitors and we’re willing to let prospective clients compare what we offer to theirs anytime.
After reading this, if you’d like to learn more about how video mailers will get your targeted prospects to call you back, or to get a FREE SAMPLE, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.