The use of video marketing can dramatically improve a company’s future. People now respond better to storytelling and fresh content, and videos have become one of the best ways for companies to get people to listen to their messages.
Videos offer great value
For only a few hundred dollars, companies can have professional looking videos to present their messages. Personal cell phones can also be used, but videos made with them frankly do not look as good. Don’t believe it? I didn’t either until I had a few videographers show me the difference. It was profoundly impressive.
One of the greatest benefits videos offer is that they help companies effectively connect with a target audience. They also improve the perceived value of what they offer, which in turn can help them outshine their competitors.
Companies and consumers alike benefit from videos because they enable better strategies to be used for many different purposes. The combination of sight, sound and motion not only allows companies to say more in less time to more people, but it also peaks interest and makes messages more memorable. On top of that, videos allow quality and consistency to be maximized.
For these reasons and more, videos offer great value. They are highly effective for sales, training, reporting, recruiting, fundraising, entertaining, educating, making announcements, and presenting messages for almost any purpose. In addition, considering how productive they are, videos don’t cost much to make (unless professional actors are used, which is an option, not a requirement).
Video marketing improves a company’s future
For companies to be successful, they need their most likely customers to know who they are and what they have to offer. They also need to show they can add value. As a way to engage the “right” people, videos are captivating, entertaining, and almost impossible to ignore. If you’ve ever been in a room trying to concentrate on something with a video playing about something else at the same time, you know what I mean.
In addition, most people prefer watching videos over reading words or looking at motionless images. They also enjoy feeling captivated, consuming large amounts of information in a short period of time, and being entertained. Even thirty second videos have the ability to disclose as much information as might normally require someone to read thousands of words and look at several different images.
In business, video marketing has become a mainstay. It’s extremely productive and videos might be unbeatable as a way for companies to get their messages heard. Likewise, the use of video marketing products can make connecting with prospects even easier. For example, video brochures, video mailers, video boxes, and point of purchase displays (POP displays) that include videos escalate interest and skyrocket response rates.
As well, companies who use video marketing products often outclass their competitors. They are especially effective for presenting bids or sharing portfolios, and sometimes they make all the difference in what kind of response is received. For example, consider this testimonial from Service King Collision Repair Centers:
“The video brochures definitely left an impression with our partners so much so that they mentioned our competitor’s presentations weren’t even close.”
Get the best video marketing products from MediaFast
Companies who know how to make themselves unforgettable usually enjoy great financial success because of it. MediaFast video marketing products can help companies make themselves unforgettable.
For our customers, we offer extensive experience with excellent resources to help them receive the best video marketing products available. On top of that, we only use brand new, Grade A components to ensure the best quality. Customer satisfaction is our highest priority, and we understand how critical it is for our products to perform their best every time our customers use them.
To learn more about video marketing or any of the marketing products we offer, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
