In a world where people love videos, video marketing products provide a great way to increase revenue because they increase the chances that the “right” people will see and hear a company’s message.
Videos are excellent for engaging a target audience
Videos are modern, attention grabbing, and highly effective at engaging a target audience. In addition to being fairly inexpensive to make, they provide an appealing way for companies to increase exposure and demonstrate their expertise. It’s often easier for them to develop a reputation with videos because people in this day and age seem to prefer watching videos over reading printed materials or listening to audio messages. As a result, the use of videos often leads decision-makers to look more favorably on companies who use them to communicate than others who don’t.
On top of that, one of the greatest advantages of using videos is that office staffs and decision-makers tend to share them with each other. That enables companies to engage more people with their messages and it can help them be more influential when they pitch their products, services, and opportunities.
However, what might be the greatest advantage of videos is that people naturally have an easier time staying focused when watching them. The combination of motion, which can be viewed as the magic ingredient, with images and sound engages more senses. That causes viewers to feel more connected, and it also generates increased interest and produces better communication.
Video marketing products increase revenue
Companies have learned that videos are one of the very best ways to ensure their messages get seen and heard. Not only are they more appealing to viewers, but they’ve also proven to draw a greater response to calls to action when compared to other forms of communication.
From what we know, products such as video brochures, video mailers, USB flash drives, POP displays, CDs, DVDs and Blu-ray discs, video sample boxes and video gift boxes produce outstanding ROI. Interestingly, videos don’t necessarily have to be Super Bowl quality when presented in video marketing products because recipients tend to view them as uniquely impressive. They also appreciate that someone valued them enough to send such an impressive piece of technology to them, and sometimes that alone is what causes them to feel interested in learning more from the sender.
So, what is it about video marketing products that increases revenue? While there are several reasons for it, we believe one of the main reasons is because videos have the unique ability to portray circumstances more accurately, which increases trust. It also takes less effort to watch them and they do a great job of helping companies set themselves apart from competitors. On top of that, video marketing products increase the chances that the “right” people see and hear a company’s message. Then, what tends to happen after recipients view a video marketing product is that they’ve usually progressed further down a path mentally to a point where they’re ready to spend money, which makes them easier to close.
Get the best video marketing products from MediaFast
At MediaFast, we only sell video marketing products made with brand new, Grade A components. Customer satisfaction is our top priority, and we go above and beyond to help our customers get the most reliable products to ensure the best performance for their marketing dollars.
Furthermore, we understand a great presentation is an unbeatable way to gain the attention of most likely customers. In a world where people love videos, the majority of the most successful companies use them regularly. Video marketing products merely help them receive more exposure and produce better ROI.
To learn more about us or any of the video marketing products we offer, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
