Introductions and follow-up are necessary to achieve great success in business. The better professionals are at them, the more likely they are to succeed at making more money. Fortunately, video marketing products make executing them easier.
Video Marketing Products are Great Ice Breakers
Due to the effectiveness and profitability of videos, video marketing products have become extremely popular. In a nut shell, they enable companies to get their videos directly into the hands of targeted prospects, and ROI with them is outstanding.
With regards to introductions, video marketing products make meeting new people less intimidating because they are an excellent ice breaker. People are instantly intrigued by them, and they’re much more interesting than traditional business cards.
In addition, when salespeople go into brick and mortar locations trying to meet decision-makers, they often get stymied by receptionists or the assistants of decision-makers who act as “gatekeepers”. However, since video marketing products like video brochures and video boxes are so unique, what tends to happen when salespeople show up with them is that “gatekeepers” pass them along to their bosses right away. Then, after watching them, decision-makers often want to talk to the salesperson who dropped one off because they’re far more interested in either the impressive piece of technology or about what the salesperson is selling.
On top of that, video marketing products offer added convenience for users and receivers because they make messages easier to distribute. For instance, after they get dropped off, they often get shared among co-workers and decision-makers as well as others who influence them because people find them too interesting to just leave sitting around. At the same time, they also help companies set themselves apart from competitors, shorten the amount of time between the initial attempt to contact someone and when a salesperson actually gets to talk with them, and sometimes even make sales themselves. What other sales tools or marketing pieces do so much?
Essentially, when it comes to breaking the ice and engaging targeted prospects, there may not be a better option than using video marketing products.
Being Good at Follow-Up is a Key to Success
According to data reported by HubSpot, 80% of sales are made after salespeople follow-up at least 5 times. Also, 44% of salespeople give up after only one follow-up. That means 44% of salespeople have an 80% probability of not closing a sale with someone they decided was worth pursuing in the first place.
With those percentages in mind, sometimes getting a follow-up appointment with a decision-maker can be a salesperson’s toughest challenge. However, when salespeople are likable, easy going, don’t operate with “commission breath“, and use reasonable follow-up strategies, that’s when their video marketing products have the best chance to make the greatest impact.
Regarding reasonable follow-up strategies, a salesperson can make the biggest difference when they present new information each time they follow-up with a prospect. Otherwise, if they basically say the same thing every time they make contact, the person they’re targeting will start avoiding them every chance they get. The logic is, to change someone’s answer from “no” to “yes”, they need a reason to change their minds.
Another reasonable strategy is to actually not try to sell every single time they follow-up with prospects. If they truly care about their happiness, they’ll find other ways to add value and become someone their prospects genuinely like instead of someone who is just trying to make sales.
To learn more about follow-up, click this link: How To Succeed With Follow-Up In Sales
Video Marketing Products Make Introductions & Follow-Up Easy
In a sense, video marketing products like video brochures, video mailers, and video boxes are almost like TV commercials people can hold in their hands. They’re ideal for getting the attention of prospects, and they also give companies more control over how their messages get presented.
Considering everything they do for the affordable price of $20 to $65 per unit (on average), their value is outstanding. In most cases, one sale easily makes them profitable.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.