Video marketing is becoming a dominant force in marketing today. Attention spans are shorter, people would rather not read large volumes of text, and consumers prefer watching videos when learning about products and services.
For companies, their ability to connect with prospects through visual content might very well form the basis of their relationships. Furthermore, the manner in which they develop their ideas and distribute their videos will significantly impact the success of their marketing campaigns for years to come.
Video marketing offers several advantages
The fact that consumers embrace and even expect videos to be available at different stages of the buying cycle can provide many advantages.
For one, videos engage more senses in viewers and have the ability to connect with them on a deeper level. With that connection, they offer companies an opportunity to quickly educate prospects in a way that often shortens the purchasing cycle.
Also, video marketing works for almost any type of business because videos have the ability to say and show just about anything, especially if animation is used.
Further, the use of videos allows companies to control how their brand and offerings are presented. Custom videos can be made for different targets, and salespeople who use videos are often better at what they do because of it.
Even further, videos have the ability to say more in less time. By combining images with sound and motion, a lot of information can be presented very quickly.
And finally, people feel companies who use videos understand better how to connect with them. For example, company trainings, sales presentations, how-to videos, demonstrations, and entertainment are often better understood and more enjoyable when presented in videos.
Video marketing is efficient
Because videos can say more in less time, they enable messages to be delivered efficiently. They also cost less money to make than time and travel expenses for live presentations.
To illustrate this point, imagine how long it would take to accurately describe a house for sale in writing. Not only would it take a long time to write, but it would also take readers a lot of time to read. Furthermore, many details would probably be omitted, and the average person can’t write well enough to thoroughly describe an entire property accurately enough for someone to make a purchasing decision based solely on what they read. However, in video, a much more accurate description of a property can be presented visually and verbally in much less time.
Continuing with real estate, multiple videos detailing properties can be reviewed in less time than it would take a person to travel from one location to another. With the ability to eliminate houses from consideration without actually having to travel to the properties, hours of time can be saved.
Likewise, there are great benefits for companies who present training in videos. They often save thousands of dollars on materials and travel expenses for doing so, and videos allow them to control the quality of training that gets presented. They also give viewers the ability to watch whenever it fits best in their schedules, and training videos can be rewatched whenever necessary or desired.
Also, and this is more of a new development, videos cost less to make now. Improvements in technology and an increase in competition for video making services has caused prices to be reduced, and quality no longer has to be sacrificed as much (if even at all) to find a lower price.
MediaFast offers excellent video marketing products
Because people are exposed to so much video marketing on a daily basis, they have become adept at recognizing good quality versus not-so-good quality. Well made, classy video marketing products tend to be more appealing, and they do a better job of helping a company’s messages get heard.
Attractive, well made videos in video marketing products like video brochures, video mailers, video gift boxes, video sample boxes, point of purchase displays (POP displays), and just about anything in which a video screen can be installed can begin a long-term relationship with a customer. However, video marketing products with poor quality can cause prospects to look elsewhere to satisfy their wants and needs. These factors are precisely why we only use brand new, Grade A components to make all of our video marketing products, and design gets a lot of attention from us. With better quality often comes better results.
Ultimately, though, customer satisfaction is our number one priority. We understand the lifetime value of a customer, and we know how important it is for companies to spend their marketing dollars wisely. Without any exceptions, we strive to offer the best products and deliver the best customer service in the industry.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.