Video marketing will generate millions of dollars for individuals and companies in 2018. It’s going to happen. Fortunately, you still have a chance to benefit from it.
Over the next five to ten years, we believe all marketing will shift increasingly towards video. According to a report from Benzinga titled Stay Tuned For Facebook TV: Ad Sales Will Fund Big Bet On Video, “Booming ad revenues should provide enough fuel for Facebook to barrel aggressively into video and TV-style programming. Facebook CEO Mark Zuckerberg has said that video will become the primary driver of Facebook for the future.”
Before we go any further to explain why we think video will continue to perform increasingly better in marketing, we want to point out another interesting recent event. According to an article in USA TODAY, Amazon has opened real live bookstores. Apparently, what this means is Amazon thinks print is not going away. While one of their purposes may be the sell more Amazon Prime memberships (people get much better prices on books and magazines at the stores if they have an Amazon Prime membership), they are aware how much people still enjoy and appreciate printed content.
Now, back to video marketing…
Since 2012, the average time per day spent per person around the world watching and listening to videos has substantially increased. Cell phones, mobile devices and computers have become more and more a staple of people’s lives, and it doesn’t look like there will be a decrease in this trend. People love video content more than looking at words or images that aren’t moving, and a lot more information can be passed in less time when presented in video.
Video marketing helps marketers engage more potential clients
To succeed in today’s digital world, companies have to market themselves well enough to get the attention of potential clients. Because videos have become so popular, video marketing is a superb way to help marketing tactics perform more successfully.
Videos are significantly more effective forms of communication because they engage more senses and help messages become more memorable. They improve open and response rates when included in email campaigns, social media posts, PPC campaigns and many other forms of marketing. Also, they help increase sales, improve brand awareness, outperform SEO, and will never be affected by email filters.
Furthermore, over 50% of people who watch a video about a product or service they are considering buying share it with other decision-makers. That kind of result just doesn’t happen with other common forms of marketing because, unfortunately, most other common forms of marketing often get thrown away very quickly.
Video marketing helps companies stand out
A best practice for successful marketers is to consider what happens with potential clients who are constantly bombarded with various marketing tactics.
Companies who market themselves with video marketing products usually stand out from their competitors. Products such as video brochures, video mailers, USB flash drives, POP displays, CDs, DVDs and Blu-ray discs have proven to be more interesting to potential clients, and they are viewed as novelty items instead of throw-away marketing pieces.
Another benefit of video marketing is it is convenient for potential clients. Viewers of POP displays, video brochures, video mailers, USB flash drives, CD’s, DVDs and Blu-ray discs can usually watch them whenever it is convenient, and those types of media normally don’t require an internet connection. Viewers appreciate the convenience, and marketers benefit from the frequency of their videos being viewed by those that are most likely to buy their products or services.
To learn more about video marketing and the products we offer, contact us today.