If you own or manage a retail store, Video Point of Purchase Displays will make you money. The video content in them livens up stores, and they also do a fantastic job of helping products sell more often. As a result, store owners enjoy an increase in revenue, and shoppers feel more inclined to return in the future.
Successful Retail Chains Use Video Point of Purchase Displays
Researchers learned long ago that well-placed, attention-grabbing, sale-oriented Point of Purchase Displays are highly effective in retail stores. In addition to reminding shoppers of products they might be forgetting, they also do a phenomenal job of influencing them to try products they may have never tried before.
As well, people often watch videos simply because they’re there. While it’s common for shoppers to return to places where they’ve made purchases before, it’s just as common for them to return to stores where they’ve enjoyed how they felt while being in them. Coincidentally, videos in stores help create a more enjoyable experience for shoppers.
Another great advantage is that Video Point of Purchase Displays are like excellent salespeople. They boost energy, educate shoppers with messages from manufacturers, and help retailers capitalize on impulse purchases. It’s no secret that habitual shoppers get a rush from making purchases on a whim. It’s the feeling they hope to find when they go out. For habitual shoppers, Point of Purchase Displays help retailers benefit from that feeling by making it easier for them to find.
And finally, when placed in high traffic areas, store owners and managers allow themselves to better serve consumers by highlighting products or services it will benefit them to try. They also provide an effective strategy to introduce new products when they are released. By creating a lively, sale-oriented atmosphere, shoppers often feel inclined to return to their stores for future shopping experiences.
Point of Purchase Displays Benefit Shoppers
For decades, Point of Purchase Displays have been highly effective at helping shoppers remember to buy things they might be forgetting. While sometimes even shopping lists aren’t quite good enough, POP Displays are an appreciated way for retailers to give reminders to consumers who count on them to satisfy their shopping needs.
For example, batteries, tape, deodorant, light bulbs, ibuprofen, makeup, toothpaste, soap, and various health and beauty products are common items people sometimes forget to add to their cart while in stores. On the other hand, since these items are often featured in Point of Purchase Displays, shoppers regularly get reminded about them, which they appreciate.
Point of Purchase Displays also help increase sales of items such as gum, candy, toys, treats for pets, gift cards, chips, dips, sodas, and many other non-essential items. Store owners benefit from the increased revenue, and shoppers often appreciate being encouraged to buy them.
Videos Point of Purchase Displays Will Make You Money
The addition of videos to Point of Purchase Displays makes them more appealing. In addition to helping them perform better, shoppers appreciate how messages in them come straight from manufacturers so they don’t have to rely on salespeople who may not know as much. Because of this, if you own retail stores, using them strategically will make you money.
For suppliers, including videos in POP Displays helps convince store owners to display them in their stores. Owners understand the benefit of keeping their stores modern and enticing, and they also understand how consumers appreciate shopper-friendly environments. Point of Purchase Displays simply make stores better.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.