The use of videos in sales and marketing has increased because of how favorably decision-makers respond to them. In addition to being more interesting, the key to making more sales with videos is usually getting a company’s most likely customers to watch them. Video Marketing Products make that happen.
Videos Are Ideal For Engaging Most Likely Customers
Videos are appealing, captivating, and highly effective at engaging consumers. They’re pretty inexpensive to make, and they provide an ideal way for companies to increase exposure and demonstrate their expertise. On top of that, with regards to developing a reputation for products and services, videos help companies become more memorable for what they offer.
In this day and age, people truly prefer watching videos over reading text or listening to audio messages. As a result, companies who use videos are often viewed more favorably by decision-makers.
Also, one of the biggest advantages videos offer is that people tend to share them with each other. That helps companies who use them engage more people with their messages, and that helps their brand become more influential.
At the same time, what might be the greatest advantage videos offer is that people naturally feel like watching them is more convenient than reading or listening to messages. They seem easier to pay attention to, and when people see them available for things they’re interested in, they usually watch them. Understandably, that is what makes videos ideal for engaging a company’s most likely customers.
Video Marketing Products Increase Sales
In today’s world, using videos is certainly one of the very best ways for companies to ensure their sales and marketing messages get seen and heard. Because of it, they draw a greater response to calls-to-action when compared to other forms of communication. They’re also more memorable. In a world where marketing messages seem to be everywhere, having a way to increase how much people pay attention to them is highly impactful on how many sales they help produce.
When it comes to Video Marketing Products, perhaps the biggest benefit they offer is they make it easy for companies to target their most likely customers with their videos. From what we know, video marketing products like Video Brochures, Video Mailers, Point of Purchase Displays, especially ones that include videos, and Video Sample or Gift Boxes produce excellent ROI. Salespeople and recipients usually love them, and decision-makers appreciate them. Sometimes that alone is what helps them feel interested in having a follow-up meeting, and sometimes they even decide to make a purchases based on what they see in Video Marketing Products alone.
When it comes to sales, we believe one of the main reasons videos perform so well is because they have the unique ability to accurately portray scenery, demonstrations, circumstances, sounds, actions and results with great detail almost like someone is viewing them live and in the moment. By doing so, viewers naturally feel an increase in trust. This is important because when most people make purchases, they often base their decisions on how much confidence they feel in the particular product or service they are considering. The ability of Video Marketing Products to help videos get watched at opportune moments by decision-makers definitely influences those decisions.
Get Innovative Video Marketing Products From MediaFast
At MediaFast, we only sell video marketing products made with brand new, Grade A components. The satisfaction of our customers is our highest priority, and we go above and beyond to help them get the most reliable, innovative Video Marketing Products on the market.
In addition, we understand how effective a great presentation is for a salesperson. In a world where videos make such a huge impact, Video Marketing Products help make their presentations considerably better, which in turn benefits them, their families, and the companies they represent.
To learn more about MediaFast or any of the Video Marketing Products we offer, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
