If you’re someone who raises donations for charitable causes, Video Brochures will skyrocket results. We’ve seen it with numerous charities through the years, and this blog is dedicated to helping others learn more about their effectiveness.
Testimonial from C.A.R.E. For Special Children
C.A.R.E. For Special Children is a non-profit organization that has committed itself to the community by addressing the needs of special children and helping with the effects they have on entire families.
Video Brochures have been helpful for them, and here’s a testimonial from their Chief Marketing Officer — Mindy Wulliger.
“Hey, Amy! Wanted to check in and let you know how happy we are with how the video brochures came out. We uploaded them with the video content and had them delivered to our supporters. We have received great positive feedback and wanted to share the news with you. Thank you for all your hard work and ensuring that this was made possible!”
Testimonial from Empower Playgrounds, Inc.
As another example, the following testimonial is from Ben Markham, Founder of Empower Playgrounds, Inc. He’s a retired ExxonMobile Executive who started this heartwarming charity after retiring from that wonderful career.
“Thank you for showing us the fund-raising tool that resulted in a very successful campaign, and for your guidance and excellent customer support. Although we were excited and convinced your Video Brochure would be a success, we had no idea how effective it would be.
We were concerned some of our donors would accuse us of spending too much on a fund-raising piece and thus depriving the rural Ghanaian students of the education resources they need. But just the opposite happened. We had many contributors (approximately 5%) ask us for more brochures so they could share our cause with friends, neighbors and associates to help us raise more funds.
We were amazed at how quickly after the mailing we received donations, and we were surprised when the first donations arrived within a few days of the mailing. We’re not used to contributions coming in that fast.
Also, we were surprised that over 10% of those who hadn’t donated in the last 3 to 5 years sent a contribution. These ‘revived’ donations covered the cost of the entire campaign.
The Video Brochure isn’t discarded and it doesn’t end up on the bottom of some pile. The ‘pass-along’ factor is strong. Because the brochure can be viewed anytime and anywhere it facilitates repetitive viewings and opportunities to motivate more donations.
Many donors commented on how effective the video was in showing the results of EPI efforts. The testimonials and life changing stories by the children are emotionally powerful. The video is much more effective than words and pictures in conveying the message of the EPI mission and results.
As a technologically advanced communications tool we can’t imagine anything more effective than the MediaFast Video Brochure. MediaFast was right…. It gets our donors attention. It engages them in our message, and it motivates them to send in their contributions.
Thank you again, we’re looking forward to our next campaign!”
Examples of Video Brochures and Video Mailers
Even though holding a Video Brochure or Video Mailer is the best way to experience their full effect, this video should give you a pretty good idea of what they’re like.
With that said, if you’d like a FREE Sample, click this link and hit the Contact Us For A FREE Sample button.
How Video Brochures Skyrocket Results In Marketing
While TV commercials are great, most companies can’t afford them. Nor do they need their messages to reach such large, diverse audiences.
On the other hand, when it comes to reaching targeted prospects, Video Brochures are practically impossible to beat. Whether hand-delivered or mailed, they’re extremely effective. The combination of videos with classy print content is basically too hard to ignore, and response rates to them are outstanding.
For instance, as a way to engage a target audience, how does this sound?
- They cost significantly less than TV commercials but can be just as effective.
- By being targeted, Video Brochures ensure the “right people” watch videos intended for them.
- Professional actors, producers, script writers, and photographers aren’t needed.
- Videos shot with cell phones work perfectly in them.
- Recipients can watch them over and over again.
- They’re easy for decision-makers to share with others who influence their decisions.
- They can be reused with updated video content.
- We’ll mail them for you.
So, while most people often don’t want to watch TV commercials, Video Brochures tend to not get ignored. They also make follow-up easier for salespeople, and ROI with them is outstanding.
Video Brochure for Second Chance 4 Youth
Just to show one more, Second Chance 4 Youth is a Utah based non-profit program with the aim of ending the cycle of generational incarceration and lowering the rates of recidivism.
Their classroom settings provide a safe environment for kids to develop new skills that will aid them in their path to success upon release. Their evidence-based curriculum educates students in employment skills, interpersonal skills, verbal and non-verbal communication skills, motivation, time management, critical thinking, accountability, and healthy boundaries.
Upon completion, students leave Second Chance 4 Youth with a stronger sense of self, healthier boundaries, and confidence in their strengths and abilities.
Here’s their Video Brochure.
Get Industry-Leading Video Brochures From MediaFast
At MediaFast, our business model is to offer the best products, prices, advice and customer service at all times. We only use brand new, Grade A components, and customer satisfaction is our highest priority.
We know what it takes to design, manufacture and deliver Video Brochures that meet or exceed expectations.
In addition, we offer a full distribution service so our clients can remain focused on what they do best. To learn more, click: Why We’ll Mail Your Video Brochures For You.
After reading this, if you’d like to use Video Brochures to skyrocket the results of your fundraising efforts, or get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
