Here’s a fun fact — the idea of “Wash, Rinse and Repeat” is from a Benjamin Cheever novel titled The Plagiarist according to Wikipedia. In it, an advertising executive increases the sales of his client’s shampoo by adding the word “repeat” to its instructions.
What To Do After A Video Brochure Mailer Campaign
With that said, if you’ve distributed Video Brochure Mailers and have followed up, you’ve had meaningful conversations with prospects and therefore determined ROI and ROE (return on experience). In that fact-finding place, there are many additional ways of quantifying how successful a campaign was that often get overlooked.
Here are two examples we feel strongly about:
- NOT NOW: The prospect cannot transact now. But when? In 3 months, 6 months, 1 year, etc. This is critical information you can tailor your follow up to regarding when the client will be ready. These tangible interactive media pieces deliver opportunities to have those conversations because the recipient is so excited with what they’ve just received. It’s fresh, and therefore worthy of a chat.
- NEVER: The prospective client will never be your client. This information is money in the bank! Don’t get me wrong. It’s not a sale, but it equates to adding back money to your future marketing budgets since you won’t spend money on someone who cannot be closed. How much of your budget is spent on dead-end prospects? What is that worth to you? Endless bags of cash, that’s what!
Those two points provide critical insight into current and future sales funnels.
As marketers, we need to provide opportunities for our sales team to execute. Fortunately, data shows that recipients of a Video Brochure Mailer are more likely to communicate with the soliciting party due to the perceived value and the creative impact. We see this at a degree of 66% greater response than any other form of outbound marketing. Therefore, a Video Brochure Mailer will allow salespeople to gather important information, which can be fed back up to decision-makers so a strategy can be fine-tuned for each particular prospect’s future.
So with all of that said, what should you do next? Well, do it again! Wash, Rinse and Repeat!
Why You Should Wash, Rinse and Repeat
After completing follow-up after a Video Brochure Mailer campaign, you should be armed with some concrete data. With it, you know the people who did not respond. Assess if they’re worth going after again. If so, add them back into a new list because from feedback we’ve been given, they often respond the second time.
Also, usually the biggest challenge is just getting your target audience to listen. Well, Video Brochure Mailers are highly effective at accomplishing that. Seriously… Many of our clients experience marketing success on a level that is unmatched!
Video Brochure Mailer In Action
By the slim chance you aren’t familiar with them, here’s a video showing a Video Brochure Mailer in action.
Testimonials Showing Video Brochure Mailer Results
Our video mailers were so successful we worried it was “lightning”, so we tested them again. We’ve continued to test them for 3 years and have determined we’ve found “lightning in a bottle.” We have no intention of stopping! – Kim Warren
Thank you for all of your help on these. They’re starting to arrive to customers, and we already have meetings set up to discuss the product. – Joshua Sellers
Thank you for showing us the fund-raising tool that resulted in a very successful campaign, and for your guidance and excellent customer support. Although we were excited and convinced your Video Brochure would be a success, we had no idea how effective it would be. – Ben Markham
Thank you so much! The Video Mailers were more successful than we expected, ROI was achieved in days! What an amazing tool!! – Kevin Grant
If you’re new to this idea, let us help you create a marketing campaign that delivers results like you’ve never seen… like the ones described by some of our customers above.
Get Industry-Leading Video Brochure Mailers From MediaFast
At MediaFast, we understand how significantly marketing impacts a company’s bottom line. Sometimes the choices they make pertaining to it can actually make or break them.
With that in mind, we know what it takes to get highly effective Video Brochure Mailers printed, manufactured, and distributed on time. We also know how to make them profitable, and we only use brand new, Grade A components to ensure the best quality. Oh, and to stand behind them, we also include a full one year warranty.