If you’ve ever received a Video Box with samples or gifts, you know how impressive they are. Companies who use them love the responses they get after distributing them. Plus, marketers think they’re a blast to design.
Also, since presentation and delivery make such a huge difference, here’s the scoop — they blow away practically all other forms of direct mail advertising. For instance, here’s a testimonial shared by one of our clients from a customer of his.
“I opened the marketing package that you sent and holy mackerel it is so cool!! My kids were freaking out. My fifteen year old is studying marketing and was like, ‘oh my gosh this is so cool!’ I want to let you know it is absolutely awesome… I am going to be showing everybody at SLA, it is really cool. You guys really knocked it out of the park! Kudos! Great job! Tell your folks who designed it they did a KILLER job!”
Video Boxes Blow Away Other Forms Of Direct Mail
Distributing samples and gifts has been an excellent marketing method… probably since the beginning of the human race.
With that said, many of our clients mail samples or gifts to their prospects because unlike emails, they don’t require their consent to receive. In other words, you can send mail to or call anyone. And, these work so much better. Why? Because the power of videos is amazing, and ROI with them is excellent.
For instance, 75% of executives watch work-related videos at least once per week, which proves its effectiveness in reaching decision-makers. On top of that, a call-to-action in a video is notably stronger, with 65% of executives contacting a vendor soon after watching one of theirs.
Video Box Examples
By the slim chance you aren’t familiar with them, here are some examples of Video Boxes.
Case Study: Fenty Beauty & Fenty Skin
To give you an example of their effectiveness, Rihanna created a makeup and skincare line called Fenty Beauty & Fenty Skin. With the goal of enhancing its presentation when it was launched, her marketing team worked with MediaFast to create an attention-grabbing, captivating Video Box.
After they were manufactured, they were delivered to A-list influencers and celebrities… And the recipients “went crazy”. Influencers even posted “unboxing” videos showing how impressive they were, and several of them went viral on social media, which created amazing product buzz.
If You Want To Mail Your Video Boxes On Your Own
First, if you want to mail your Video Boxes on your own, we recommend using the United States Postal Service for several reasons. Click this link to learn why.
Next, we suggest you identify your top 100 prospects, meaning the ones of significance who are difficult to meet with in person. BUT, when they spend, they spend big! Video Boxes will actually grab their attention AND get them to respond.
And last but not least, you’ll need to verify their addresses, print labels, attach them to the units, fill out the postal paperwork, and then mail them.
Why We’ll Mail Your Video Boxes For You
On the other hand, to make it easier on you, we’ll happily mail your Video Boxes for you. The entire process actually takes a lot of time and resources, and we’d rather you not add any unnecessary burdens to your workload.
Here’s how our mailing process works:
- You send us a list of your prospects and their addresses.
- We’ll use the software we have to verify those addresses are correct and let you know if there are any problems.
- We’ll fill out the postal paperwork and mail your Video Boxes.
- Then we’ll return your list and give you a tracking number for each targeted prospect.
- Within 5 days, all of your Video Boxes should be delivered.
At that point, your company will start receiving responses… And we highly recommend you have a protocol in place to make sure your staff can handle it. Seriously, Video Marketing Products have been known to produce as high as a 66% increase in response rates when compared to other marketing tactics, and a 70% increase in closed business after they’ve been distributed.
Another Video Box In Action
In case you’d like to see another example, here you go…
Follow-Up Can Be A Gold Mine
Designing, distributing, and handling responses is only 75% of a Video Box campaign. The other 25% is follow-up, and being good at it is how some companies generate huge amounts of revenue.
With that in mind, after Video Boxes are distributed, we recommend you follow up within 24 to 48 hours with anyone who hasn’t responded yet. Seriously, tons of benefits can come from it.
For instance, you’ll want to make sure each prospect received your Video Box. If they didn’t, you’ll want to track it down and get it to them.
Or, if they did receive it and are planning to respond but just haven’t taken the time yet, it’s best not to let that hot lead turn cold.
Or, if they simply aren’t the right person, they’ll still be excited to talk to you about the awesome marketing media you sent them. They’ll also more than likely feel enthusiastic about helping you get it to the right person. That’s how cool these products are.
And finally, no matter what you find out during follow-up, you’ll be able to update your records. Worst case scenario — recipients who may not be ready to purchase from you when you follow up with them will let you know when their budget will be replenished. Or, if they’re never going to be your customer for one reason or another, then you can stop wasting money marketing to them. In that case, money saved is money earned… And you can spend it pursuing sales from other leads.
Get The Best Video Boxes From MediaFast
At MediaFast, all of our products are made with only brand new, Grade A components. That ensures the best quality while also making them extremely reliable. Furthermore, from what we know, we’re the only company in our industry to include a one year full warranty, and it’s not a limited warranty.
In addition, to better serve our customers, we do not lock video content on the units. During the manufacturing process, we load the videos supplied to us by our customers and then leave them unlocked so they can change them whenever they want.
While some companies charge for this, we don’t because we believe that without the video content, a Video Box isn’t really a Video Box. And, we believe our customers shouldn’t be restricted from doing whatever they want with them if they decide to make changes and/or reuse them.
After becoming aware that we’ll mail your Video Boxes for you, hopefully you’re ready to make the wise decision to use them. To begin the process of placing an order, or to learn more, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
