Video Marketing Products have proven to boost revenue. Knowing what strategies work best in them helps companies make more money with them.
From what our customers tell us, they improve the initial presentation of products, services, and opportunities, making them easier to sell. They’ve also been known to make the key difference in helping proposals get accepted. At the same time, they make it to where decision-makers learn about products, services, and opportunities in ways that are more effective than second-hand communication. That alone is a major difference maker when it comes to increasing sales.
Strategies That Work Best In Video Marketing Products
Videos are extremely productive in sales and marketing. Often, the key to success with them is getting the right targeted prospects to watch them. Video Marketing Products make that happen.
Based on feedback we’ve received, here is a list of purposes for videos that work best in Video Marketing Products:
- To tell stories: People love stories. When told in videos, the combination of images with sound and motion simply makes them better. In fact, many companies say sharing stories in Video Marketing Products has helped them perform much better than they ever expected.
- To share the opinions of others: Similar to how online reviews influence consumers, so do videos showing testimonials or promoting conferences, shows, events, political opinions, and various other affairs or beliefs.
- To present explainer videos: Thorough explanations of products, services and opportunities can be shared in videos in less time than in other forms of communication.
- To present advertisements: Most people would much rather watch others talk about products, services and opportunities while on camera than read or listen to audio messages about them.
- To present highlights: People enjoy watching highlights of private events, celebrations, artistic performances, ceremonies, sporting events, trade shows, and conferences about topics such as religion or technology. Often, opportunities to engage prospects increase before, during, or after videos are presented.
- To communicate hard-to-explain concepts: Animated videos are ideal for explaining or demonstrating concepts that may be difficult to explain. The reason for this is because animation can bend the laws of nature and bring concepts to life in ways that words, natural images, or video footage simply cannot. Fortunately, there are hundreds of talented artists for hire in the marketplace who make outstanding animated videos.
- To make messages personal: When videos are filmed at business locations or places where events actually take place, they’re more interesting to prospective viewers. At the same time, when a presenter communicates directly to someone they’re targeting, their messages become much more effective.
- To present demonstrations: The majority of people would rather learn by watching videos. Demonstrations in real circumstances are more trustworthy. They also have the ability to give more details than written instructions or motionless images. As a result, demonstrations in videos make a greater impact.
- To present opportunities: Again, rather than read information or look at motionless images, most people would rather watch a video to learn about something they’re interested in. Whether it be to learn about vacation destinations or financial opportunities, education or entertainment, video content is usually more appealing and effective.
- To increase trust and likability: People believe what they see because it often feels easier to trust. Also, companies who share videos tend to make themselves more likable.
When it comes to knowing what strategies work best in Video Marketing Products, the list above includes a thorough range of options. Regardless of how companies use them, one thing we know for sure is that videos will remain one of the most effective strategies in advertising and marketing for many years to come.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.