Recently, a Point of Purchase Display with a video worked on me. My wife and I were walking through a popular sporting goods store when one caught our attention. Interestingly, the video on it wasn’t working, but we noticed it anyway (it wasn’t made by MediaFast). The next thing we knew, we were checking out the golf club grips it was advertising.
Even though we weren’t planning on buying products that had anything to do with golf on that shopping trip, we bought the grips anyway because they seemed like the perfect gift for someone in our family… someone who’s hard to buy gifts for. With that in mind, the POP Display did exactly what the retailer wanted, which was to get us thinking about their product. Now, our Christmas shopping list is a little shorter.
Adding Videos To POP Displays Was Brilliant
The idea to add videos to Point of Purchase Displays was brilliant. In addition to livening up the atmosphere in stores, they help companies accomplish the primary goal of marketing, which is to match their products, services, or opportunities with consumers who want or need them. Without video content in today’s world, what happened with me and the golf club grips probably never would have happened.
In retail, one of the main benefits of using Point of Purchase Displays is they help shoppers remember products they want or need. For example, unless people notice batteries while in a store, they might forget they need them. Then, when they get back home and remember, they might go buy them from a different retailer, which would mean the original store they were in would miss out on making the sale.
Also, when used in marketing, videos have proven to help consumers discover new products they might not have been considering. For example, I have a friend who was complaining often about foot pain. He wasn’t doing anything to relieve it though. Instead, he just kept working out like normal. Then, one day while he was walking through a store, he noticed a Point of Purchase Display advertising inserts and insoles for people with foot discomfort. Fortunately, he took the time to consume the information, and then he bought some arch supports. He’s been singing their praises ever since.
Similarly, some of the greatest success stories we’ve heard in marketing have been the result of companies deciding to increase their use of videos. Not only does video content help companies connect better with consumers, but it also helps increase sales to the point where some companies reach financial goals they never believed they could achieve. The biggest takeaway from this: Videos work, and using them in Point of Purchase Displays was a brilliant idea.
Get An Excellent POP Display With A Video From MediaFast
POP Displays with videos grab attention and improve shopping experiences for consumers. In retail settings, there are too many opportunities for retailers to engage them with video content that is too interesting for them to ignore. Otherwise, once they’re gone, companies who had the opportunity to sell to them might miss out on the opportunity forever.
At MediaFast, our team completely understands how a well designed, state-of-the-art Video Point of Purchase Display will attract the attention of consumers. In addition to helping products, services, and opportunities stand out over competitors, they also engage consumers at the most opportune moments – when they’re ready to spend money. Also, we only use brand new, Grade A components to ensure the best quality and reliability, and customer satisfaction is our highest priority.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.