If you work in marketing or advertising, you understand that videos are more effective than most other strategies you can use to accomplish your objectives.
So, why is that? The short answer is because they’re usually more interesting than looking at motionless images and text. Plus, countless studies have shown that the majority of decision-makers prefer them over charts, graphs and diagrams… and consumers appreciate them.
With that said, it’s easy to understand why companies spend big money on Video Marketing. It’s the #1 marketing strategy because of the healthy ROI it produces, and it’s too rewarding for them to miss.
Knowing that, in this blog we’ll dig a little deeper. In fact, in addition to explaining why videos are more effective than other forms of communication, we’ll primarily focus on why short videos are more effective than longer ones.
People Have Short Attention Spans
In a recent study, Microsoft found that the attention span of humans has decreased from 12 to 8 seconds. Effectively, what that means is that marketers only have 8 seconds to hook consumers well enough to entice them to continue watching and listening to their presentations before they’ll stop paying attention to them.
Clearly, that makes it difficult to engage an audience through text. People can’t read very much in 8 seconds, and most marketing messages need to include far more information than 8 seconds worth of text can present.
As a result, short videos are the ideal solution because even when they’re short, they have the ability with images, sound and motion to deliver oodles of information in the shortest time possible. For instance, here’s a 20 second commercial that says a lot… very quickly.
There’s A Low Investment For Production With Short Videos
In business, every second should count for something productive. And yes, even if it’s just for fun and/or uplifting spirits, that counts too. If you own or manage one of those cool companies where people truly enjoy working, you totally understand that.
With that in mind, it’s good to have effective time-saving strategies to accomplish objectives that produce healthy returns. All the while, if they can be produced without much time and resources being spent… Fantastic!
Fortunately, short videos meet this criteria. All you need to create them is a good idea, a mobile phone with a camera, an editing tool, and some time. Then, the next thing you know, your target audience will be watching your videos, and you’ll be doing something highly effective to help your business.
People Prefer Quality Over Quantity
In a world where videos now seem to be everywhere, consumers are accustomed to seeing them. Likewise, due to advances in technology and competition, they’re accustomed to high-quality over quantity.
Very important: This does not mean your video has to be Emmy Award winning quality regarding its plot, angle, or cleverness. However, what it does mean is that it should present what it says directly and with good imagery.
In other words, show them what they’ll gain quickly with footage that’s clean and crisp. Here’s why: According to ThriveHive, an average of 25% of consumers have skipped videos due to poor quality.
In addition, more than 85% of consumers say they expect TV-like quality in every video they watch. 62% are more likely to have a negative perception of a brand following a poor-quality video experience, and 23% will hesitate to purchase from a brand with poor-quality videos.
Short Videos Are Best Suited For Today’s Fast-Paced World
We can probably all agree that most people are super busy. Gone are the days when folks sat around in chairs and read newspapers or magazines to learn about stuff. Instead, now they want everything quicker and better… And the internet is wonderful — YAY!
Anyway, to deliver impactful messages in the shortest time possible, short videos are perfect. Within 30 seconds or less, they can arouse consumer’s emotions and encourage them to move forward on a purchasing journey.
For instance, here’s a 15 second commercial that says a lot… very quickly.
Fool-Proof Tips To Enhance Short Videos
While focusing on how important it is to keep content precise and relevant so viewers will continue watching past the 8 second mark, here are two full-proof tips.
- Use Subtitles: According to invideo, 92% of consumers watch videos with the sound off and 50% rely on captions, which makes it imperative that you create videos that are optimized for silent viewing.
- Arouse Emotions: Emotional triggers enhance the engagement rates of videos significantly. People simply love to feel, connect, and be captivated… And by using humor, sadness, fear, surprise and even anger, you can greatly enhance the effectiveness of your videos.
By incorporating these two tips, your videos should successfully engage your target audience and communicate the benefits of your product or service… which should help you acquire and keep customers… which is the goal of marketing and advertising.
Get The Best Video Marketing Products From MediaFast
For marketing and advertising purposes, it’s undeniable that short videos perform much better than longer ones. If you watch many, that statement resonates with you. Also, from a business perspective, you’re keen on using strategies that deliver value and efficiency.
Considering how many marketing messages consumers get targeted with daily, companies help themselves greatly by making theirs stand out. Fortunately, Video Marketing Products are outstanding for that purpose.
Target audiences are intrigued by them. Salespeople perform better with them. Recipients appreciate them, and they’re easy for decision-makers to share with others who influence their decisions.
With that said, at MediaFast, our team offers complete design and creative services. Customer satisfaction is our highest priority, and we don’t “nickel and dime” with our prices. Plus, we also only use brand new, Grade A components to ensure the best quality in our products, and we offer a one year full warranty to stand behind them.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.