Humor is often good, but there are times when it could hurt your video marketing success. To be the most effective, marketing videos should primarily focus on how they’ll make viewers feel.
Why Humor Could Hurt Your Video Marketing Success
Effectively, the goal of marketing is to increase brand recognition and generate revenue for companies. It isn’t just to entertain viewers. Nor is it to confuse or offend. When those things happen without consumers understanding the marketing purpose of a video, it usually ends up being totally ineffective.
Also, when videos are entertaining but fail to make their marketing messages completely clear, it’s common for viewers to miss out on understanding their intended message. Even if they get a lot of views, they often fail to convert viewers into paying customers.
Just as importantly, it helps to remember that people have different feelings and opinions about things. Sometimes what is funny to some isn’t funny to others. Instead, they might feel offended or turned off. Without knowing a person’s true character, it’s hard to know how they truly feel, especially about controversial subjects. Also, we never know when something that seems completely innocent might stir up bad memories or cause negative feelings. And, it’s important for people to take others seriously in business. With that in mind, taking risks with humor in marketing usually isn’t worth it.
And finally, even though sometimes it’s easy to make people laugh, it’s often more challenging to make them trust something or someone. For example, if an intro is silly, it also needs to give viewers enough value and education to stick around and watch the rest. Then, if they feel educated and like they can trust whoever is presenting, there will be a better chance of motivating them to visit a website, accept an offer, or sign up for an event.
Get Excellent Video Marketing Products From MediaFast
At MediaFast, we’ve seen how Video Marketing Products like Video Brochures and Point of Purchase Displays with videos produce excellent results. Video Mailers and Video Boxes used for samples and gifts do as well.
The biggest reason for their success is that messages presented in videos are more appealing to consumers. Decision-makers also seek them out. Knowing that, videos are often the best way to actually engage them.
Furthermore, by including videos in their presentations, companies benefit from making themselves come across as more modern and classy. Their prospects usually appreciate receiving new-age marketing products, and they rarely ever set them aside or throw them away like most other marketing media. Instead, they show them to others who influence their decisions, and then sales cycles become shorter and more sales get made.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.