Users and decision makers love Video Brochures because they impress anybody who receives them. Whether used for sales, advertising, branding, product launches, training, education, proposals, reports, highlights, or many other business related purposes, they perform exceptionally well.
So, what is the key to their success? Without a doubt, one of the primary reasons is the combination of video with the best of print and audio. It delivers attention grabbing, eye catching marketing, brand recognition, visibility, and credibility that makes messages more memorable. It’s a first class, modern approach, and it’s highly appealing to executives and consumers.
Why Decision Makers Love Video Brochures
Companies who use Video Brochures love how they can convey more information in less time when distributing them. Traditional sales and marketing tools fail to even come close to the level of engagement they deliver.
In case you aren’t familiar with them, image this: If a picture is worth a thousand words, think how much a short video can say. With video content as their secret ingredient, Video Brochures simply make product or service demonstrations, advertisements, fund raising requests, recruiting messages, and many other types of messages substantially more impactful.
So, why do decision makers love them? Because they want information in seconds, and they want it to be thorough and interesting. They also want it to not feel like work when consuming it. Video Brochures satisfy those wants – quickly and impressively.
Why Users Love Video Brochures
More than anything, users love Video Brochures because the return on investment with them is outstanding. Whether used for direct mail (commonly referred to as Video Mailers), business cards, drop offs before follow ups, point of purchase marketing, or to engage a target audience, Video Brochures work exceptionally well. In a world where it’s a challenge to get the attention of prospects, they do so while delivering a WOW factor that makes their messages stick.
What makes them even better is that after recipients watch them, they usually can’t resist the urge to pass them around to others who influence their decisions. As a result, calls-to-action in them are more effective and response rates are substantially higher.
To explain this in a different perspective, in today’s world, video content is the most popular form of marketing. It can also be said that video content is the most popular form of training, teaching, demonstrating, recruiting, fund raising, etc. What sometimes can be the biggest challenge for companies is how to get their videos watched by the right people. For that, Video Brochures provide the perfect solution. Once they’re flipped open by recipients, the experience feels like they’re holding a TV commercial in their hands. Everything about the entire unit is all about the company who sent it, and the experience skyrockets the amount of influence made on viewers.
With that in mind, it’s easy to see why they’re so popular with salespeople, business owners, advertising agencies, and many other professionals who distribute videos in their work. Their ability to engage consumers and produce exceptional results has basically made them superstars in the business world.
Video Brochures Get The Right People To Watch Your Videos
Our customers range from the world’s biggest brands and corporations to local companies and small businesses. They’re universities, manufacturers, real estate agents, hotels, attorneys, insurance agencies, realtors, hospitality specialists, medical facilities, musicians, artists, motivational speakers, non-profit organizations, and many more.
One thing they all have in common is that they understand how impactful videos are in sales and marketing. On top of that, they also understand how important it is to get the right people to watch their videos. Video Brochures make that happen, and our customers have sung their praises for many years now.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.