If you’re reading this, you’re probably interested in using a Video Box for top-level marketing. Based on their effectiveness and the outstanding ROI they produce, you’re on the verge of making a wise decision.
Why? Because they’ll definitely excite your target audience. They’ll also make you look brilliant, and your samples or gifts will produce even more profitable responses.
The Power of Marketing With A Video Box
According to Forbes, marketing experts estimate that most consumers are exposed to approximately 4,000 to 10,000 ads per day. Isn’t that a huge number?!?! Clearly, there’s a lot of competition for your target audience’s attention.
So, what makes Video Boxes so effective?
First, they include a video, which makes messages more interesting and emotionally engaging.
Second, studies show that consumers believe companies who use videos know better how to communicate with them.
Third, 90% of consumers say videos strongly impact their purchasing decisions. And 80% say they’re more likely to buy a product they’re already considering buying after watching a video about it.
Fourth, Video Boxes include product samples or gifts, which further increase their influence.
Fifth, when recipients receive them, it practically feels like they’re receiving a gift. The idea that someone thought highly enough of them to send such an impressive piece of technology is uplifting, and they also usually can’t resist opening them immediately.
And finally, after the video content works its magic, it’s common for recipients to share them with others who influence their purchasing decisions.
Considering all of that, can you think of any other marketing strategy that produces such powerful results?
Examples of Video Boxes Being Top-Level Marketing
Video Boxes combine the best of traditional advertising with new-age video marketing to create a powerful, highly influential form of media. ROI and ROE (return on experience) with them are extraordinary, and the elevated perceived value they give companies makes them a brilliant investment.
While you may already know that, what you really want to know is what you should do to make yours the most profitable, right? So, after this video highlighting some Video Boxes we’ve created for clients, we’ll share our suggestions for each important aspect.
To begin with, it’s helpful to understand that most commercials are 30 seconds or less for a reason. Attention spans play a role in that, as does the concept of not saying too much too soon.
Basically, the more you say right away, the more you give prospects a reason to feel overwhelmed, or to move on. Feeding their thirst for knowledge at a proper rate is valuable.
With that said, we recommend your video content accomplish three things.
- It should tell viewers who you are.
- It should tell them what you do.
- After watching it, they should understand what you can do to alleviate their struggles.
More than anything, what they really want to know is if they can trust you and what your company can do to improve their life. So, show them instead of just saying it or mixing in much other information that distracts from that focus.
And, throughout the entire presentation, let your video content be the star. Even though the entire piece will be catchy and popular, the video content is what will arouse emotions and escalate response rates.
To learn more, click The Magical Power Of Emotion In Video Marketing
Regarding design, here is our process for making a Video Box.
- The first step is determining the size based on what will be included inside. Then the design can be created around those components.
- The second step is determining the appropriate screen size based on budget and style considerations.
- Step three is creating a structural design template.
- Step four is when the graphics get laid out.
- And the final step is when the graphic files get submitted along with the video content and samples or gifts that will be included. With samples or gifts in hand, the custom die cut insert can be created to hold them all in place.
Once these five steps are completed and a proof approval is received, Video Boxes are typically ready to ship in 4 to 6 weeks.
Here’s the primary question regarding this topic: Should you use UPS, FedEx, or the United States Postal Service? Well, here’s our answer.
First, if you use UPS or FedEx, you’ll essentially be marketing for them because their packaging will make the initial impression. Not only will that cover up the design you spent time and money to create, but it will also reduce your open and response rates based on feedback we’ve received from our clients.
On the other hand, if your Video Box arrives in custom packaging, it’ll feel more important. It definitely won’t look like junk mail, and it’ll get more attention as a result.
Furthermore, while UPS and FedEx charge extra for residential deliveries, the USPS does not since it’s where the majority of their deliveries take place.
And finally, we should also mention that to make matters easier for you, we offer a complete distribution service. We’ll load videos, customize each unit, test them thoroughly, and get them mailed to as many addresses as you’d like. We can hit up to 14 million addresses within two days, and millions more within three days.
Follow-up after distributing Video Boxes is a huge key to success. For instance, are you aware that most sales in general happen after the fifth follow-up?
Knowing that, follow-up is where the majority of your effort should occur. While it’s true that many recipients will respond to your Video Box right away, we highly recommend you have a plan in place to follow-up within 24 to 48 hours with recipients who don’t respond after they should have been received.
Why? Because Video Boxes get shared around offices and among decision-makers. Emotions are high after they’ve been viewed, and because of it, the best time to follow-up is while that excitement still exists.
Also, sometimes an incorrect address gets used or the wrong person receives the delivery. When following-up, you can find that out and update your records. Plus, when they’re giving you the correct address or making arrangements to give your Video Box to the correct person, that’s when money in the future can be saved because you won’t ever waste time or money trying to connect with the wrong person again.
And last but not least, depending on how many salespeople you have, it’s usually best to stagger your distribution. Otherwise, responding to all of the responses while also trying to make follow-up calls can get way too busy. Trust us, your sales team will thank you for doing this.
Video Marketing Products In Action
Simply for the sake of giving you more examples, here’s a short clip highlighting other Video Marketing Products we’ve created for clients.
Get Top Notch Video Boxes From MediaFast
At MediaFast, we’ve seen how Video Boxes enhance the presentations of samples and gifts. Response rates to them are extraordinary, and marketing professionals have elevated their careers simply by using them.
So, why are they so successful? Because consumers feel that messages presented in videos are more appealing. Also, since videos are more interesting to decision-makers, they’re often the best way to actually get them to pay attention to what you have to say.
On top of that, recipients rarely ever set them aside or throw them away like most other marketing media. Instead, what usually happens is they show them to others who influence their decisions. Then, after discussions begin, sales cycles tend to become shorter and revenue escalates quickly.
After reading this, if you’d like to use a Video Box to capitalize on top-level marketing, or to get a FREE Sample of any of our other Video Marketing Products, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.