Close this search box.
This is a MediaFast video brochure and video mailer for Food Service Direct.

Why Video Brochures Solve Marketing Challenges

If you have marketing challenges, would you refer to your marketing strategies as typical?

You know, print advertising with postcards, flyers, pamphlets, or magazine ads. Or maybe email campaigns, social media posts, or pay-per-click (PPC) advertising. And do you invest a lot in those strategies?

If you do, how’s it going? Are you satisfied, or do you wish you were using something more effective?

Either way, this post should help you. Why? Because in the digital age we live in, modern consumers either don’t respond much to those strategies anymore, or because PPC can be expensive…and still not very effective.

On the other hand, what does work well with modern consumers you might be wondering? It’s videos.

More specifically, the secret to success with them is making sure your target audience actually watches yours, which is exactly what video brochures were invented to do. And coincidentally, they’ve proven to be extremely effective.

Explaining a Video Brochure

The decision to combine modern video technology with traditional print marketing was brilliant. Essentially, whoever made that decision created a sales and marketing tool far more intriguing than any other most people have ever seen.

In a nutshell, a video brochure is a hand-held video player with a small HD IPS video screen, speakers, and a rechargeable battery. When opened like a book or traditional brochure, its video content starts playing automatically—presenting a product, service, or opportunity while stimulating a WOW factor unlike most viewers have ever seen.

Video brochures don’t require an internet connection either. Instead, a magnetic switch activates their screen and speakers when they’re opened.

They also include buttons to control pause/play, volume up or down, and rewind or skip forward. Buttons for multiple videos can be included as well, along with printed content like logos, contact information, catch phrases, and bullet points.

Examples of Video Brochures

Are you familiar with the saying show, don’t tell? With that concept in mind, here are examples of video brochures MediaFast has created for clients.

How Video Brochures Solve Marketing Challenges

Through the power of video, these cutting-edge sales and marketing tools have the ability to say and show a lot of information in a short period of time.

Basically, they’re like TV commercials targeted prospects can hold in their hands. They produce measurable results while making companies more memorable, and they’re ideal for sales, trade shows, fundraising, event promotions, and many other purposes.

With videos in mind, here are some interesting tidbits from Forbes:

  • 59% of decision-makers say they prefer watching videos over motionless content to learn about products, services, or opportunities.
  • 80% of consumers say they’re more likely to buy something after watching a video about it.
  • 90% of consumers say videos strongly impact their purchasing decisions.
  • 65% of executives say they contact companies soon after watching one of their videos for research.

As a follow-up to those statistics, here’s a testimonial from Ben S. Markham, Founder of Empower Playgrounds, Inc.

“Thank you for showing us the fundraising tool that resulted in a very successful campaign. Although we were excited and convinced it would be a success, we had no idea how effective the video brochures would be.”

How Companies Boost Sales With Video Brochures

Once again in the spirit of show, don’t tell… Here is Amy Hafen, President of MediaFast, explaining how video brochures help companies boost sales.

Practically Like Hand-Held TV Commercials

As a business owner, salesperson, or marketer, have you ever wished your company had a TV commercial? Or maybe it has one and you just wish there was a way to get the right people to watch it.

That said, the thing with TV commercials is that most companies can’t afford them. The reasons could be because their target audience is too small for such a wide scope, or because their profit margins just can’t cover the expense.

However, affordability is one of the primary reasons why video brochures are so much more practical.

You see, video brochures cost significantly less than TV commercials. And since they can be hand-delivered or mailed to targeted prospects as video mailers, money isn’t wasted trying to connect with consumers who don’t qualify as a company’s most-likely-customers.

On top of that, targeted prospects actually enjoy receiving them. And they tend to share them with others who influence their decisions. What other sales or marketing tools can you say that about? And can you imagine the power in that?

So, my guess is now you’re wondering how much they cost. On average, it’s $20-65 per unit, mostly depending on screen size and quantity ordered. Yes, that’s more than typical sales and marketing media, but it’s less than you’d probably spend taking a prospective client out to lunch or dinner…and these products are often more effective at opening doors with prospects and converting leads.

For instance, here’s a testimonial from a salesperson at Cornerstone OnDemand.

“I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video brochure mailer and he all of the sudden called me to set up an appointment! Yay!”

How To Grow Your Business With Video Brochures

At this point, let’s address a common thought people have: If you’re thinking you could just email your videos to your target audience, well… That isn’t nearly as effective.

Why? Because even when emails contain the same video content as video brochures, they just don’t get the same trust or attention. People often just delete them for fear of viruses, and that marketing strategy is not nearly as impressive either.

On top of that, the ROI video brochures produce is outstanding. We’re talking about a 66% response rate on average from what we’ve seen compared to traditional marketing strategies, and boosts in sales like most companies have never experienced.

For example, the following video testimonial is from Dewey Denning, founder of Dental Implant Machine. Watch to see how video brochures solved his and his client’s marketing problems.

Solve Your Marketing Challenges With Video Brochures

Does your best sales pitch consist of whatever your company sells being better, faster, and less expensive than what your competitors sell? Or, is it maybe a better value?

With that in mind, aside from in-person presentations, the most effective way to make a sales presentation is with videos. Why? Because they show, and don’t just tell.

Furthermore, when targeted prospects receive video brochures, they watch them practically every time, and then they share them with others who influence their decisions. Why? Because they’re so impressed.

They also respond more often than not, and salespeople feel like they’re working more with low-hanging fruit than with targeted prospects who may not even want to talk to them.

After reading this, if you’d like to use video brochures to solve your marketing challenges, or to get a free sample, contact us today.

Recent Articles