In today’s fast-paced business environment, wouldn’t having invisible salesmen be an innovative way to boost your company’s sales? Depends on how effective they are, right?
That said, if you answered yes and your company is still using traditional sales methods like cold calls and unsolicited visits, we’ve got a much more effective strategy for you.
Enter the concept of “the invisible salesmen”—a term coined by one of our clients, WeatherWeld. They refer to video mailers as “the invisible salesmen” because it describes how effective video mailers have been for them in reaching their prospects without the intrusiveness of conventional sales tactics…and they’ve had tremendous success using them.
The Evolution of Sales Strategies
Traditional sales strategies have long relied on direct interactions like cold calls and in-person visits. While these methods have their merits, they often face challenges such as the following.
- Intrusiveness: Unsolicited calls or visits can disrupt potential clients, leading to negative perceptions.
- Time-Consuming: Coordinating schedules for meetings can delay the sales process.
- Limited Reach: Sales representatives can only engage with a limited number of prospects within a given timeframe.
Recognizing these challenges, companies have turned to digital solutions like video mailers to enhance their outreach. These innovative products have emerged as a powerful tool, offering a blend of personal touch and captivating technological innovation.
WeatherWeld’s Innovative Approach
WeatherWeld, renowned for its permanent roofing solutions, sought an effective method to communicate what they offer to potential clients. Traditional sales methods were proving less effective in conveying the unique benefits of their seamless roofing system. So, to address this, they began using video mailers from MediaFast, leading to a transformative shift in their marketing strategy.
By sending video mailers, WeatherWeld provided recipients with an engaging overview of their roofing solutions, eliminating the need for initial cold calls or unsolicited visits. This approach allowed potential clients to absorb the information at their convenience, leading to more informed and receptive follow-up interactions.
The success of this strategy led WeatherWeld to affectionately refer to video mailers as “the invisible salesmen,” highlighting their ability to communicate effectively without the physical presence of a salesperson. This innovative approach not only increased client engagement but also streamlined the sales process.
The Power of Video Mailers
Video mailers combine the tactile experience of direct mail with the dynamic engagement of video content. This fusion offers the following advantages.
- Enhanced Engagement: Videos can convey information clearly and efficiently, capturing the viewer’s attention more effectively than text-based materials.
- Personalization: Video mailers can be tailored to address the specific wants and needs of individual recipients, fostering a sense of personal connection.
- Memorability: The unique format of a video mailer makes it stand out, increasing the likelihood that recipients will remember the content and the sender.
- Measurable Impact: Based on feedback from our clients, companies can track how well recipients interact with the video content because follow-up becomes easier after video mailers are distributed.
These benefits make video mailers a compelling choice for companies aiming to make a meaningful impression on potential clients.
Pioneering Video Marketing Solutions
MediaFast has established itself as a leader in providing innovative video marketing products, including video brochures, video mailers, and video boxes. Our commitment to quality and customer satisfaction is evident through numerous client testimonials.
For instance, Scott Clark, Executive Creative Director at Advisors Excel, shared his positive experience with our video brochures, noting their significant impact on sales and client engagement.
Similarly, Dewey Denning, founder of Nuvia Dental Implant Center, highlighted the effectiveness of video brochures in his marketing efforts, attributing a notable increase in client inquiries to the use of these innovative tools.
These success stories underscore the transformative potential of incorporating video mailers into marketing strategies.
Success Story from Cornerstone OnDemand
Beyond WeatherWeld, numerous companies have reaped the benefits of integrating video mailers into their marketing campaigns.
For example, Cornerstone OnDemand experienced a significant boost in client engagement after utilizing video brochures, leading to increased sales and brand recognition.
“We used the Mediafast Video Brochures to target our C-suite customers and it worked! The finished product looked fantastic and we received really good feedback from our prospects on how the mailer stood out.”
Success Story from Empower Playgrounds, Inc.
Another notable success story comes from Empower Playgrounds, Inc., a nonprofit organization that used video brochures to enhance their fundraising efforts. Founder Ben S. Markham expressed gratitude for the tool, noting its pivotal role in a very successful campaign.
“Thank you for showing us the fund-raising tool that resulted in a very successful campaign, and for your guidance and excellent customer support. Although we were excited and convinced your Video Brochure would be a success, we had no idea how effective it would be.
We were concerned some of our donors would accuse us of spending too much on a fund-raising piece and thus depriving the rural Ghanaian students of the education resources they need. But just the opposite happened; we had many contributors (approximately 5%) ask us for more brochures so they could share our cause with friends, neighbors and associates to help us raise more funds.
We were amazed at how quickly after the mailing we received donations. We were also surprised that over 10% of those who hadn’t donated in the last 3 to 5 years sent a contribution. These “revived” donations covered the cost of the entire campaign.
The Video Brochure isn’t discarded and it doesn’t end up on the bottom of some pile. The “pass-along” factor is strong. Because the brochure can be viewed anytime and anywhere, it facilitates repetitive viewings and opportunities to motivate more donations.
Many donors commented on how effective the video was in showing the results of EPI efforts. The testimonials and life changing stories by the children are emotionally powerful. The video is much more effective than words and pictures in conveying (our) mission and results.
As a technologically advanced communications tool we can’t imagine anything more effective than the MediaFast Video Brochure.”
Implementing Video Mailers in Your Strategy
For companies considering using video mailers, the following steps can guide a successful campaign.
- Define Clear Objectives: Determine the specific goals you aim to achieve with video mailers, such as lead generation, brand awareness, or product education.
- Develop Compelling Content: Create engaging video content that resonates with your target audience, clearly conveying how your offerings can help them.
- Personalize the Experience: Tailor the video mailers to address the individual wants and needs of recipients, enhancing the personal connection.
- Seek Expert Collaboration: Partner with experienced providers like MediaFast to ensure high-quality production and effective distribution of your video mailers.
By following these steps, companies can harness the power of video mailers and significantly improve sales and marketing results.
Why Video Mailers Are Like Invisible Salesmen
The marketing landscape is continually evolving, and companies must adapt to stay ahead. That said, video mailers have proven to be an effective tool for breaking through the noise and capturing the attention of prospects.
WeatherWeld’s success with video mailers, which they aptly call “the invisible salesmen,” showcases how this innovative approach can replace traditional, intrusive sales tactics with a method that is both engaging and respectful of the recipient’s time.
By providing interesting content in a unique format, video mailers empower businesses to communicate their offerings in a way that targeted prospects appreciate. Whether you’re aiming to generate leads, build brand awareness, or educate prospects, the versatility and impact of video mailers make them a highly effective sales and marketing strategy.
With video mailers, you can make a statement, build trust, and drive results—all without the need for cold calls or drop-in visits. Let “the invisible salesmen” work for you!
If your business is ready to elevate its marketing efforts, consider partnering with MediaFast for expert guidance and premium video marketing products. To learn more, explore success stories, or get a FREE sample, contact us today.
I’ve worked in marketing for over 20 years and started working for MediaFast in 2014. The first time I held a video brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, video brochures, video mailers, and video boxes have become marketing superstars. Writing about them is definitely a privilege. And with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and awesome co-workers—I feel like I work for a wonderful company.
