Don’t you just love getting the best value for your money?
Seriously… When you invest in something and it pays off big-time, isn’t that a great feeling?
If you’re thinking what I’m thinking, of course it is… And that might be our thoughts quoting each other. Cheers!
The Best Value In Marketing
Anyway, here’s a serious question for you—one that could change the way you think about marketing.
It’s more of an investment concept, but what about our businesses isn’t, right? That’s not the question, BTW. Whether you own a company, get paid commissions, or sell as an independent contractor, it’s still you investing your time and money into marketing or sales tools… And when they work, that’s fantastic!
So, here goes: Would you spend $20 to $65 per marketing product if the ROI you’re going to profit will very likely be the best you’ve ever experienced?
Or, here’s another way to think about it. Would you spend $4,000 on a hundred of them to finally get yourself, or your salespeople, in conversations—real, serious sales discussions—with one hundred of your best prospects?
And, as a bonus, what if they’ll already be impressed and less defensive?
And—bonus #2—what if highly targeted prospects who simply haven’t been calling you or your salespeople back suddenly respond, which is what regularly tends to happen?
Well, if the profits you make per sale are very much at all, then that definitely should be a yes—also known as a no-brainer—which is exactly what using Video Mailers is for our clients.
In a nutshell, you probably know response rates over 10% in marketing are well above average. Well, we’ve had clients report as high as a 66% response rate to their Video Mailers. Also, one of our clients experienced a 70% increase in sales after theirs were distributed.
Imagine how great that felt… Pretty darn good, no doubt. And you could experience something similar.
Examples of Video Mailers
My guess is you’re familiar with them by now, especially if you work in marketing. But if you aren’t, no worries. The shapes and sizes of Video Mailers can be customized, and the star of the show should always be the video content. After all, that’s what makes them perform so well…
Just to give you ideas, here are examples of some we’ve created for clients. To see others, check out the MediaFast Product Gallery.
Targeted, Hand-Held Commercials
It’s no secret that print advertising is on the decline, and has been for years. Also, not many companies can afford a TV commercial even though they do tend to work pretty well… Except that they’re very expensive.
However, even to get hard-to-reach prospects to respond, Video Mailers work exceptionally well. At times, they’ve been described as hand-held TV commercials, and most companies who use them only wish they would have discovered them sooner.
For instance, here’s a testimonial I use often, but it’s short, sweet…and to the point.
“I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video brochure mailer and he all of the sudden called me to set up an appointment! Yay!” — Salesperson from Cornerstone OnDemand
Believe it or not, that’s common with Video Mailers.
Why Video Mailers Offer The Best Value
Just to summarize, here are reasons why Video Mailers offer the best value in marketing.
- Video Mailers don’t get ignored like most other sales and marketing media.
- Recipients tend to feel valued and special that someone thought highly enough of them to send such an impressive piece of technology.
- Consumers tend to respond favorably to videos about products, services and opportunities that’ll improve their lives.
- The impressiveness of Video Mailers adds perceived value to companies and their offerings.
- Based on performance, videos have shown to be the best way to connect with targeted prospects in most circumstances.
- Videos in emails often get ignored due to threats of viruses, etc… But that doesn’t happen with Video Mailers since the internet isn’t used to watch them. Instead, the videos are activated upon opening.
- Most people are more interested in Video Marketing Products than traditional forms of marketing and advertising.
- $20 to $65 per unit is less than many keywords or phrases in PPC advertising, and Video Mailers draw a much higher response rate… And the numbers aren’t even close.
- Likewise, $20 to $65 per unit is less than taking a prospect out to lunch or dinner, and Video Mailers tend to make prospects much more interested in meeting soon afterwards.
- Direct Mail Marketing with these cutting-edge products has proven to pay-off extremely well.
Essentially, for you to have success with marketing videos, the key is to ensure your target audience watches yours. Fortunately, Video Mailers make that happen at a higher rate than practically any other strategy… And the ROI they produce is typically outstanding.
Examples of Video Brochures, Video Mailers, and Video Boxes
In addition to giving you info about Video Mailers, I’d like to show you some of the other Video Marketing Products many of our clients have enjoyed huge success with.
But first, here are a few testimonials.
“We love the quality of work with MediaFast! Used the Video Mailer as part of an ABM campaign and it always gets great responses!” — Dana Glaze
“Hello! I wanted to take the time to say thank you so much for everything! Everyone absolutely LOVED the video card and we have had such wonderful feedback from our Admissions team (who may want to do their own order in the next admission cycle), other institutions and our Chancellor. You both have been amazing to partner with and we cannot thank you enough.
I also wanted to reach out, because our executive leadership team would like to look into ordering additional. We would like to keep the same design and I believe this is a much larger list. I am working on getting access to it for a quote and will be in touch soon!” — Liz Lippincott
Get Great Value With Video Mailers From MediaFast
At MediaFast, we strive to offer the best products, prices, advice and customer service at all times. We keep ourselves accessible for our customers, and we only use brand new, Grade A components to ensure the best quality in everything we sell.
Also, we know what it takes to design, manufacture and deliver Video Mailers that meet and/or exceed expectations. Plus, we offer a full distribution service so our clients can remain focused on what they do best, and customer satisfaction is our highest priority. To learn more, click: Why We’ll Mail Your Video Brochures For You.
After reading this, if you’d like to get the best value in marketing with Video Mailers, or get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.