It’s well known that videos produce excellent return on investment, especially in marketing. Because of it, according to a report by Demand Metric, 83% of marketers say that including videos in their strategies is now more important than ever. Otherwise, their competitors get more attention from consumers than they do. And, they’re viewed as less modern.
In addition, statistics from Wyzowl show that 87 percent of businesses now use videos regularly. Why? Because they outproduce other marketing strategies. At the same time, consumers respond well to them.
An Explanation of Video Marketing
Video Marketing is when brands use videos to engage their most-likely-customers. The videos are usually published on either YouTube or social media. However, distributing them in Video Marketing Products like the ones shown below is extremely effective.
When used, Video Marketing offers a way for companies to present their messages in a way that is more appealing to consumers. It works well with both B2B and B2C marketing strategies.
Plus, when Video Marketing Products like the ones shown above are used, companies are able to give them directly to their targeted prospects. At the same time, they aren’t viewed as throw-away marketing pieces, which means they get watched more often. They’re also extremely impressive, and recipients share them with others who influence their decisions. That means information gets delivered more on a first-hand basis. And, companies are able to better control how their messages get presented.
With that said, videos have become easier and easier to produce. The number of options marketers have to distribute them means there really are multiple strategies that can be used, and for the most part, they all perform well.
Videos Are Ideal For Explaining Products, Services, and Opportunities
According to Wyzowl, 94% of marketers say using videos has helped increase consumer understanding of what they sell.
Some of their greatest effects are that trust escalates when videos are used because people find it easier to believe what they see. In fact, one of the greatest qualities videos possess is that they’re able to show products and services being used in actual circumstances. They’re also ideal for sharing testimonials and presenting how-to instructions.
Because of this, consumers find it easier to make purchasing decisions. In addition, there is usually less buyer’s remorse, which means fewer returns and more happy customers.
Videos Produce Excellent Return On Investment
The return on investment companies enjoy from videos primarily depends on how successful they are at getting their most-likely-customers to watch them. Nevertheless, 83% of marketers say videos give them a very good return on investment.
In addition, again according to Wyzowl, most say that producing and distributing videos is inexpensive. They attribute this to the plethora of technology available that makes it easy for users to create high quality videos in short periods of time. Also, it’s simple to upload and distribute them via the internet or in Video Marketing Products. To learn more, click this link: How To Change Or Add Video Content
So, why do they produce excellent return on investment? Because they’re inexpensive to produce and distribute, and they’re highly effective on consumers. Viewers respond more promptly to them than other forms of marketing. And, their responses are usually positive.
In a nutshell, if your company isn’t creating and sharing videos, it’s probably missing out on one of the most profitable ways to market what it sells.