If you’ve ever received a video brochure, you know the WOW factor they deliver. Marketers appreciate how effectively they draw responses, and they also think they’re a blast to design.
Nonetheless, many of our customers mail them to their prospects because unlike emails, they don’t require their consent to receive. In other words, you can mail to and/or call anyone… and these work so much better.
With that said, out of all the ways to distribute them, what’s the most effective? Handoffs work extremely well, as does a leave & retrieve method. However, what’s hot now is mailing them, and that’s what this post is about.
Furthermore, the fact that we offer video mailer distribution is one of the ways we set ourselves apart from our competitors.
In Case You Want To Mail Your Video Brochures On Your Own
First, we recommend using the United States Postal Service for several reasons. Click Video Brochure Mailer Best Practices to learn why.
Next, we suggest you identify your top 100 targeted prospects. You know… the ones of significance who are difficult to meet with in person who also don’t respond to emails or cold calls. But when they spend, they spend big! These types of video marketing products will actually grab their attention and get them to respond.
And finally, you’ll need to verify their addresses, print labels, attach them to the units, fill out the postal paperwork, and then mail them.
Why We’ll Mail Your Video Brochures For You
On the other hand, if you’d rather not mess with all of that, we’ll happily mail your video brochures for you. The entire process actually takes a lot of time and resources, and we’d rather you not add any unnecessary burdens to your workload. Then you can continue doing what you do best without this extremely effective money-maker adding to your stress.
Here’s how our mailing process works:
- You send us a list of your prospects and their addresses.
- We’ll use the software we have to verify the addresses are correct and let you know if any need to be corrected.
- We’ll fill out the postal paperwork and mail your video mailers.
- Then we’ll return your list and give you a tracking number for each recipient.
- Within 5 days, all of your Video Mailers should be delivered.
By then, your company should start receiving responses… and we highly recommend you have a protocol in place to make sure your staff can handle it. Seriously, these have been known to produce as high as a 66% increase in response rates when compared to other marketing tactics, and a 70% increase in closed business after they’ve been distributed.
Example Of A Video Mailer
By the slim chance your aren’t familiar with them, here’s an example of a video mailer. By the way, the only difference between video mailers and video brochures is that mailers are typically mailed and brochures are usually hand-delivered.
Why Follow-Up Is Highly Important
Designing, distributing, and handling responses is only 75% of a video mailer project. The other 25% is follow-up, and it’s where some of the biggest money is made.
Because of it, we recommend you follow up within 24 to 48 hours with anyone who hasn’t responded yet. Seriously, tons of good can come from it. For instance, you’ll want to make sure each prospect received your video mailer because if they didn’t, you’ll want to track it down and then get it to them.
At the same time, if they did receive it and are planning to respond but just haven’t taken the time yet, you don’t want that hot lead to turn cold.
Or, if they simply aren’t the right person, they’ll still be excited to talk to you about the awesome marketing piece you sent them. They’ll also more than likely feel enthusiastic about helping you get it to the right person. That’s how cool these video activated marketing products are…
Nevertheless, no matter what you find out during follow up, you’ll be able to update your records. Who knows — more sales might happen right away. Or future deals may become possible… or you could save yourself money down the road by not marketing to the wrong person.
Summary Of Why You Can Count On MediaFast
To summarize, what we’re saying is that we offer a complete distribution service. After we load your video content, customize each unit and test them thoroughly, we’ll get them mailed to as many recipients as you’d like. Then all you’ll need to do is handle the responses and follow-up with recipients who haven’t responded within 24 to 48 hours.
Also, as mentioned previously, the reason we offer this is because we don’t want you to add any unnecessary burdens to your workload. Video mailers work extremely well, and by hiring us to handle your distribution, you can remain focused on doing what you do best… which more than likely is sales and running your company.
And finally, another reason why MediaFast is reliable is because all of our products are made with only brand new, Grade A components. Customer satisfaction is our highest priority, and we offer a full warranty to stand behind everything we sell.
After reading this and becoming aware that we’ll mail your video brochures for you, hopefully you’re more excited about using them. To begin the process of placing an order, or to receive a Free Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
