Are you feeling bold enough to ditch pay-per-click for a modern marketing strategy that produces better results? It’ll take some guts if PPC is what you’re used to, no doubt.
However, in this post I’ll show you some key differences and hopefully convince you why video brochures are better. Then, worst-case scenario, you’ll at least have more information to help you decide.
After all, information is like money—the more you have, the better. And we all know PPC is not cheap, at least for a lot of industries.
By the way, have you noticed that it just keeps getting more and more expensive? Yeah, we have too. In some industries keywords are even 3 to 4 times more than what they were only a few years ago.
Why You Should Ditch Pay-Per-Click
You know, suddenly I’ve realized Google may not be happy about me posting this. In fact, they might get bothered enough to penalize our rankings.
Hmmm…
Well, hopefully not…and I wrote that with my fingers crossed—all of them. Okay, that wasn’t easy, and now they’re uncrossed. Moving on.
Here are 10 reasons to ditch pay-per-click:
- There are bots who click PPC ads left and right to run up costs, and who’s responsible for those bots?
- Maybe the companies who control the bots get hired by businesses to sabotage their competitors.
- When you post PPC ads, you don’t get to control who clicks on them.
- Regardless of whether someone is a legitimate candidate for your business, you still get charged when they click your ads.
- Keywords have continued to become more expensive.
- Using the right keywords is crucial. Choosing low-performing keywords wastes money, while choosing highly competitive keywords skyrockets expenses.
- Search engines use quality scores to determine ad placement and cost. Since quality scores depend on factors like ad relevance and click-through rates, maintaining a high score is challenging.
- Since pay-per-click ads with poor design or content produce low click-through rates, do you have the skills to create compelling ads? Or, do you pay someone to create them?
- Do you have the necessary time and deep understanding of data analysis to regularly test and optimize your campaigns so they’ll be successful?
- Unless you spend time and money researching and retargeting, you won’t get to follow-up with everyone who clicks your ads.
In a nutshell, pay-per-click campaigns require continuous monitoring, analysis, and modifications to succeed. For most companies, a combination of expertise, planning, and analytical tools are required to optimize budget and performance.
So far, how has all of that been going for you?
Demonstrating a Video Brochure Presentation
To showcase video brochures, here’s an example of one being presented, shared, viewed, and responded to by targeted prospects.
Easily, the secret to their success is the video content, but the class they exude and their eye-catching attractiveness help them blow away other marketing strategies as well.
And in case you aren’t already thinking it, video brochures are already compelling enough. Nobody generates a quality score based on design or content to determine their costs, and you get to control who receives them. Plus, they don’t get ignored like most other sales and marketing tools.
Why Video Brochures Are So Effective
To explain more about video brochures and why they work so well, here’s a short clip from Amy Hafen, President of MediaFast.
Why Video Brochures Often Outperform Pay-Per-Click
Alright, now that you’re more familiar with them, here’s what video brochures do.
As an LCD screen embedded into a custom-printed paper wrap, video brochures can be customized in a variety of sizes—from small business cards to large portfolio books. They’re also available in both soft and hardcover varieties, and there are several different screen sizes available.
Their purpose is to get influential videos watched by targeted prospects, meaning you control who receives your messages. They can be hand-delivered or mailed, and even hard-to-reach decision-makers can’t seem to resist giving them their full attention.
For instance, their appeal has boosted response rates as high as 66% according to feedback from our clients, and recipients respond more often than not. Doesn’t all of this already sound better than PPC?
At the same time, even those who don’t respond right away usually respond friendly and favorably during follow-up. And since follow-up is such a key to success in sales, video brochures make that process easier as well. How? Because they’re such ideal ice-breakers and door openers.
And finally, by delivering a powerful combination of audio with images and print, video brochures engage targeted prospects in ways traditional marketing strategies simply cannot. As a result, they blow away PPC, print marketing, and email campaigns, making ROI with them fantastic.
In case you aren’t familiar with them, the following video demonstrates several we’ve created for clients.
Video Brochures Are Like Hand-Held TV Commercials
In several ways, video brochures are like hand-held TV commercials…except viewers rarely ever want to turn them off or skip past them.
Essentially, targeted prospects enjoy receiving them, and they share them with others who influence their decisions because they’re so novel. What other advertising or marketing tools can you say that about?
Plus, when compared to pay-per-click, they often cost less per piece than keywords used in many PPC campaigns. To learn more about pricing, click MediaFast Product Pricing.
However, rather than give you more to read, here’s a short video explaining this aspect about them.
Don’t Be Afraid To Ditch Pay-Per-Click
Alright, so at this point I’ve given you reasons to ditch PPC as well as explained why video brochures are a better option. That said, with the way people in today’s world enjoy videos, that shouldn’t come as a surprise.
Now, if you’ve got it in you to watch one more video, here’s why you shouldn’t be afraid to start using video brochures and ditch pay-per-click…or whatever marketing strategy you’ve been using.
Get Industry-Leading Video Brochures From MediaFast
At MediaFast, our products are made from only brand new, Grade-A components. That ensures the best quality, and makes them extremely reliable. We also keep our prices affordable, and include a one-year full warranty.
As an added feature, we also don’t lock video content on the units. Even though our competitors do, we don’t because we believe our clients should be able to change video content whenever they want. That way they don’t have to purchase new units whenever they want to present a different message, which saves money while also creating less waste.
Plus, we offer a recycling program. All anyone has to do to take advantage of it is send us any video brochure, video mailer, video box, or point of purchase display with a video screen in it that they no longer want to keep. Then we’ll get it to a manufacturer who will recycle or repurpose it.
After reading this, if you’d like to ditch pay-per-click and start using video brochures, or to get a FREE SAMPLE, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
