Marketing with videos has become one of the best ways to successfully reach and influence consumers. According to a study performed by Diode Digital, more than 60% of online readers will watch a video if available. Consumers are attracted to videos and feel companies who use videos in marketing know how to better connect with them.
Videos are perfect for displaying products and services
Research conducted by several different companies revealed more consumers will watch videos than read written text. Forrester Research reported one minute of video is worth 1.8 million words. Also, a survey conducted by Animoto revealed 80% of consumers feel videos demonstrating products and services make a stronger impact on them than looking at still images or simply reading or listening about them.
The following video provides a great example of how effective videos can be for displaying products and services.
Videos are perfect for exposure and raising awareness
When it comes to gaining exposure or marketing to connect with consumer’s emotions, videos are like TV commercials. Videos engage more senses in humans and increase how much they will remember when they are ready to spend money. Videos also help viewers relate to companies and raise awareness about them.
The following video provides a great example of how effective videos can be for gaining exposure and raising awareness about companies.
Many beneficial activities are done better with videos
Showing testimonials, fundraising, sales, training, motivating, recruiting and branding are often done better with videos. Videos make performing these activities more convenient, often more efficient, and usually less expensive when all of the costs are considered.
While it is proven to be beneficial for companies to use both print and digital marketing, having videos available for consumers and targeted recipients strongly impacts success.
To learn more or find out how MediaFast can help you and your company with video marketing, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.