With its versatility and profitability, video marketing is easily one of the very best marketing strategies available.
According to Wyzowl marketing statistics, well over half of businesses now use video marketing. It is the present and the future, and smart marketers are taking full advantage of its power and effectiveness.
Here are reasons why:
Videos increase sales
Video content can play a key role in educating potential customers and helping them decide to make purchases. Simply put, it is a very persuasive tool in sales.
According to a study conducted by Wyzowl, 74% of users who watched an explainer video to learn more about a product or service subsequently bought it. Also, 77% of consumers said they had been convinced to buy a product or service as a result of watching a video about it.
For marketers, simply adding video content to an email, landing page, blog, website or marketing piece can skyrocket conversions. The use of video content can make the biggest difference in how successful a marketing campaign becomes, and often the level of success in marketing a company achieves has the biggest impact on it’s overall level of success.
Video marketing generates outstanding ROI
According to the same study linked above by Wyzowl, 76% of businesses say video marketing generates outstanding ROI for them.
While making videos may not be easy, having them pays extremely well.
Also, videos don’t have to be perfect to be effective. The content is what makes the biggest difference. Higher quality videos may look better, but feedback indicates viewers are mostly put off by videos that don’t explain their main topic well enough.
Videos increase trust
Trust has a major impact on people’s purchasing decisions. In fact, trust has a major impact on most decisions people make regardless of what they are considering.
In marketing, increasing trust should always be a priority. People have an easier time believing what they see and hear in videos rather than what they only hear or only see in words or images that aren’t moving, and movement in videos is the magic ingredient that makes them so effective.
Videos make messages more memorable
Videos engage more senses and arouse emotions. They also make messages more memorable.
It’s the companies who get remembered the most by people when they want or need something that tend to make the most sales, and this is precisely why many of the biggest companies continue to spend millions of dollars on marketing even after they become extremely successful.
Video marketing can explain practically everything
According to the same study linked above by Wyzowl, 98% of people surveyed said they had watched an explainer video to learn more about a product or service. Also, 45% of businesses who use video marketing said they have an explainer video on the home page of their website. Of those businesses, 83% said their home page explainer video accomplishes everything they want it to accomplish.
Additionally, animated videos are fantastic at explaining and/or demonstrating concepts that may be difficult to explain. Animation can bring concepts to life in a way that text or videos in real life cannot. Furthermore, boring or confusing explainer videos usually are not enough to keep people’s attention well enough, so they often stop paying attention. However, animated videos are an ideal way to explain difficult to explain concepts and/or topics, and they work.
Videos motivate even lazy people to take action
Video content is super easy to consume. Most people in today’s digital world feel they are too busy to read or listen to long product or service descriptions, and they aren’t usually excited about doing research either. They would rather see products or services in action, and videos are perfect for that purpose.
As stated above, videos engage more senses and arouse emotions. Because of this, they are often more effective at motivating people to take action rather than do nothing after watching them.
Get the best video marketing products from MediaFast
At MediaFast, we understand video marketing has become one of the very best ways to get the attention of potential customers. We combine our extensive experience with excellent resources to help our clients receive the best video marketing products available, and we usually save them money as well.
We only use brand new, Grade A components to make all of our products, and customer satisfaction is our highest priority.
To learn more about video marketing and the products we offer, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.