Video Mailers have become one of the leading ways to win the competition for attention in advertising and marketing. Even when prospects are hard to reach, Video Mailers typically gain their attention and draw a response.
As soon as they’re received, recipients are awestruck by their novelty. They also feel impressed that someone thought highly enough of them to send them such an impressive piece of technology to reach them. Then after watching the video content, they usually can’t resist the urge to share it with co-workers and other decision-makers. The combination of video with the best of print marketing heightens appeal, making a potent marketing piece that produces a stronger influence. Once someone is familiar with them, it’s easy to see why Video Mailers produce such excellent return on investment.
Win The Competition For Attention With Video Mailers
The definition of novelty is that it is the quality of being new, striking, original or unusual. In many cases, novelty heightens appeal, increases exposure, and makes information more memorable about people, places or things. As a result, novelty helps marketing messages receive more attention and produce much better results.
One of the primary reasons why Video Mailers are so effective is that they combine the power of video with the power of print, the power of tangibility, and the power of novelty in one package. Another reason is that when watching videos, viewers gain the advantage of being able to see and hear more information in less time, thus helping them learn more details. The heightened appeal also arouses more senses, making the act of watching them more enjoyable. Even though many people still like to touch and feel attractive print marketing media life traditional brochures and flyers, the addition of videos has proven to help companies benefit from their messages receiving far more attention.
With all of that said, Video Mailers help companies be the first to come to mind when consumers need or want what they offer. In a nut shell, that defines the purpose of marketing. It all begins with the increased amount of attention their Video Mailers receive from targeted recipients and other people who influence their decisions. Furthermore, our customers who use them often rave about how well they perform.
Video Mailers Impress Top Prospects
To enjoy longterm success, a company’s brand must inspire confidence. It must also be aesthetically appealing to prospective buyers. In some cases, it can be true that appearance is everything. Often consumers will pay extra for something that looks good or is marketed in a unique way, and companies who do extraordinary marketing usually find themselves getting rewarded for it.
When it comes to direct mail, Video Mailers are extraordinary marketing pieces that companies send to targeted prospects to help them gain an advantage over their competitors. Effectively, Video Mailers have what it takes to strongly influence the purchasing decisions of decision-makers, and the value they add is well worth the money it costs to have them. As we’ve seen many times, return on investment with them is typically outstanding.
With regards to obtaining them, while it can be challenging for companies to design cost-effective Video Mailers due to the creativity and range of materials necessary to produce them, companies who work with us benefit from our vast experience and expertise. We know what it takes to design, print, manufacture, and deliver highly effective Video Marketing Products on time. We’ve also helped many of our customers achieve better than what they had in mind when they’ve decided to use them.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.