When you do a Google search to learn about a product, service or opportunity, don’t you hope to find a video explaining it? Most people do in 2022, according to HubSpot.
So, what does that mean for your business? Well, it means you should be using company videos to promote what you sell. They’re what the majority of consumers hope to find nowadays, and they’ll appreciate you providing them.
Example of an Effective Marketing Video
The following video does a great job of communicating why this particular company provides significant value over its competitors. It also exemplifies why most consumers prefer not to read as much anymore. Thinking about it… I can’t imagine how many motionless images and words someone would have to read just to feel even close to the same impact?
By the way, your videos don’t have to be Oscar Award winning quality. Consumers simply want them to watch instead of reading, and using your cell phone in many instances will suffice.
8 Highly Effective Types of Videos
If you’re a marketer who wants to make your business look relevant, exclusive and professional — Who doesn’t, right? — Here are 8 highly effective types of videos you can use:
- Testimonials – Shoppers appreciate how easily they can relate to other consumers.
- Sales – When considering making a purchase, what everyone mostly wants to know is how using what they’re thinking about buying will improve their lives.
- Explainer Videos – They’re efficient, and usually easy to trust.
- How-To Videos – Watching instructions as you go tends to feel easier than reading them.
- Behind-The-Scenes – They’re usually informational, and they excel at increasing connections between companies and their most-likely-customers.
- Culture Videos – Sometimes shoppers just want to know a company’s character and values.
- Demonstrations – Similar to explainer videos, these typically show consumers exactly what they’ll get from their purchase.
- Webinars – An efficient way to connect, educate, and build excitement.
Regarding how to choose which type of video to create, it mostly depends on your intended message. Where your prospects are in the sales funnel will factor in as well. Nevertheless, these 8 types of videos tend to peak interest while also boosting relevance, exclusivity and professionalism.
Pro Tip: Use Captions
While videos get an enormous amount of attention online, certain enhancements make some more appealing than others. For example, can you believe most consumers watch marketing videos on mute?
Yes, that’s true. According to a study performed by Verizon in 2019, here’s what they learned: 69% of people view videos with the sound off in public places and 25% watch them without sound in private places.
Also, as many as 80% of consumers said they were more likely to watch a video to completion if captions were included. Furthermore, half of the respondents then emphasized that captions were important to them because they usually watch videos with the sound turned off.
Likewise, Facebook reports that the vast majority of videos on their platform are watched with the sound turned off. More specifically, several sources cite that 85% of videos on Facebook are watched on mute.
How To Ensure Your Videos Get Watched
As effective as they are, the key to success with videos is making sure they get watched by the right people.
That said, here’s how to make that happen: Use Video Brochures — also known as Video Flyers, Video Books, Video Mailers, Video Cards and Screen In Print, etc. To learn more, click: Crazy Internet Names For Video Brochures.
Yes… Pay-per-click works. So does including videos in emails, social media, newsletters, and on hosting platforms like YouTube, Vimeo, and company websites. However, those don’t work nearly as well as direct mail marketing products like Video Brochures and Video Boxes.
Why? Because when recipients receive them, they’re practically impossible to ignore. They also feel like gifts and get shown around offices to others who influence purchasing decisions.
At the same time, we’ve had clients report as high as a 66% response rate when using them. We’ve also had one tell us they enjoyed a 70% increase in sales after theirs were distributed. Clearly, those results blow away other marketing strategies.
Examples of Video Brochures and Video Boxes
Video Marketing Products Blow Away Other Marketing Strategies
So, how much do they cost? Well, for $25 to $65 per unit, which is less than you’d typically spend to take a client to lunch or dinner, you can use a marketing product that blows away practically all other strategies. ROI with them is extraordinary, and they make companies who use them look brilliant.
In a nutshell, when marketing videos get watched by a target audience, they tend to boost sales. Why? Because they’re more interesting than old-school marketing products like pamphlets, flyers and traditional brochures. They’re also more efficient, and they tend to increase trust.
Thinking about it, how excited do you feel when you receive those types of products? Do you set them aside? Maybe glance through them later, or simply throw them away? That rarely happens with Video Marketing Products. Instead, they get viewed more often than not, and they get responded to much more often.
For example, here’s a testimonial from a salesperson from Cornerstone OnDemand:
“I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video brochure mailer and he all of the sudden called me to set up an appointment! Yay!”
After reading this, if you’d like to increase how effectively your company videos engage your target audience, or to get a FREE Sample of a Video Brochure or Video Mailer, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.