Your company vision strongly influences your future and video brochures can help you increase focus as you strive to accomplish it. How? Here’s how…
Have you ever heard the phrase “thoughts are things”? They are, and people’s thoughts greatly influence what they do and what happens to them.
Also, have you ever heard in order to achieve greatness, it is necessary to rely on the efforts of others? People rarely achieve their visions strictly by doing everything on their own. Instead, they have other people and/or technology help them along the way as they work to where they want to go.
Your company vision and how it effects you
The level of success a company achieves often depends on having a solid vision for the future and employing a team that is dedicated to making that vision a reality. A clear vision and a statement describing it helps companies progress towards achieving their vision because it keeps everyone on the same page.
When Walt Disney started the Walt Disney Company in 1923, he had a clear vision of what he wanted, which was to have his company become the “world’s leading producers and providers of entertainment and information.” Also included in his vision was to “develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
As the Walt Disney Company worked to bring happiness to millions, they achieved his vision by imprinting magical and inspiring experiences on children that stuck around well into their adulthood. What started as Walt Disney’s vision ultimately came true because his company is now one of the biggest entertainment brands in the world.
Not all companies will achieve such great success, but it is possible Walt Disney’s company wouldn’t have either without his clear vision being well known, visibly posted, and kept on the minds of employees throughout his company as they made decisions and performed their work.
To make a company vision achievable, everyone who works for it needs to strongly align themselves with the company’s values and mission. If they do, then engaged workers will work with direction and purpose as they focus on the vision the company is trying to accomplish.
How video brochures can help your company achieve its vision
With a clear and prominent vision, the more focus gets placed on it throughout a company, the better. Also, the more familiar and relatable it is to employees, the better.
Video brochures are attention grabbing, excellent for communication, and easy to distribute. They enable companies to communicate with more people in less time, and most people appreciate the conveniences they provide.
Also, videos are more powerful than motionless words or images. Viewers feel like it takes less effort on their part to enjoy them, and they make it easier to arouse emotions. Furthermore, viewers often respond better to a call-to-action or feel more motivated to take action after watching a video.
Using video brochures to keep a company vision at the forefront of employees minds can pay great dividends.
In the business world, video brochures are outstanding for sales, fundraising, exposure, training, recruiting, branding, motivating and/or sharing testimonials. With such versatility, they can be used for many different purposes to help companies achieve their visions.
They’re also excellent at helping companies engage targeted prospects. Being direct is important, and it is exactly what video brochures are designed to do in a very impressive way.
To enjoy the rewards video brochures can provide, we highly recommend companies use them. We’ve seen very few digital products perform better, and they’re more affordable than many people think.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.