If you work in marketing, you’re tasked with finding ways your target audience will respond to your company’s messages. The strategies you use make a major impact on how productive your work becomes. To be the best, you need to use the best, and products like Video Brochures, Video Mailers, and Video Boxes have proven to outperform practically all other marketing media.
Our Video Marketing Products Draw A Response
Advertising is one aspect of marketing. While marketing is the overall approach to speaking to consumers about your brand, advertising is usually a paid form of messaging designed to lead to sales. Both can be short term or long term. They’re also both necessary for most businesses to remain successful.
With that said, our video enabled marketing products will make your messages more engaging. They’ll also draw a response more often than not.
For instance, here’s a quote from a salesperson at Cornerstone OnDemand. “I have been trying to get a hold of this company for months now with no luck. Then I sent their CEO the video mailer and he all of the sudden called me to set up an appointment! Yay!”
And another one from the VP at Stansberry Research. “We have worked with Sandie, Bill and the MediaFast team since the middle of 2017 when we first tested their video brochure mailer against our control creative for one of our long standing multi-channel direct mail campaigns. Their video brochure outperformed our control increasing orders by a 79.4%. The return on investment we’ve seen from partnering with Media Fast goes well beyond just numbers. Their team is professional, fantastic to work with and goes above and beyond when it comes to customer service and excellence in the unique products they create. We love working with MediaFast and look forward to many more years of working with them. They are truly seen as partners and we value the teamwork atmosphere that makes MediaFast the very best.”
As these quotes indicate, our HD IPS Video Marketing Products are highly effective at getting recipients to respond.
Our Video Brochures, Video Mailers and Video Boxes In Action
In case you aren’t familiar with them, here is a video of some of our products in action:
Why Your Target Audience Will Respond
Videos are versatile and engaging. They give viewers real life images of what they want to know. They also make information easier to trust, and they’re efficient. For those reasons alone, they’re ideal for marketing.
In addition, they create a connection between brands and consumers that motionless content simply cannot. Videos bring people, places, and things to life. They also put a face to a name and a voice to a description, which is a primary reason why TV commercials have been so effective for decades.
Likewise, companies have learned that consumers tend to respond better to videos than other forms of marketing. They’re practically the next best thing to actually experiencing a product or service in real life, and decision-makers seek them out in large part because of it.
With that said, the one challenge businesses sometimes have is getting their target audience to actually watch their videos. Fortunately, HD IPS Video Brochures, Video Mailers and Video Boxes are too interesting for recipients to ignore. They also share them with others, meaning they make an even bigger impact, and response rates with them are extremely high.
Case Study From Cornerstone Staffing Solutions
Cornerstone Staffing Solutions is one of the leading light industrial recruitment agencies in Las Vegas, NV. They place qualified professionals into great career opportunities with top employers. They also adapt to meet their client’s needs, from single candidate searches to complete onsite management solutions.
With regards to their marketing, after years of success with emails, letters, messages and in-person visits, their salespeople were struggling to get meetings with many of their top prospects. “It was almost like the well had run dry,” said one of them.
Hoping a new modern marketing strategy would improve their results, they purchased 50 Hardcover Video Brochures with Custom Mailer Boxes from MediaFast. Then they had their salespeople distribute them to their top prospects.
According to their feedback, responses began coming in almost immediately. They also followed up with customers who didn’t respond within a week or so and were greeted with good news more often than not. Because of their success, they ordered 150 more, and when the results were similar, they made Video Brochures and Custom Mailer Boxes a key part of their annual marketing strategy.
Get The Best Video Marketing Products From MediaFast
Considering the volume of marketing messages consumers get targeted with on a daily basis, companies benefit greatly from finding ways to help theirs stand out. Fortunately, Video Marketing Products are outstanding for making that happen.
Targeted prospects appreciate them. Salespeople perform better with them. Recipients are intrigued by them, and they’re easy for executives to share with others who influence their decisions.
With that in mind, we’ve helped hundreds of companies succeed in marketing for over 30 years. Our team of experts offers complete design and creative services, and we take pride in being a leader in our industry. Customer satisfaction is our highest priority, and we don’t “nickel and dime” with our prices. We also only use brand new, Grade A components to ensure the best quality, and we offer a full warranty to stand behind them.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.