Your Target Audience Will Watch Your Videos In Video Mailers

Getting your target audience to watch your videos can pay off significantly. The question most business owners and marketers ask is: How can you make that happen?

If you’re like a lot of people, your first thought might be to email them to targeted prospects. Or maybe putting them on your website and using landing pages or online advertising to draw traffic to them is what you think is the best approach.

However, what our clients have found is that putting them in video brochures, which are hand-delivered, or video mailers, which are mailed, is the best way to go.

Why? Because these modern video marketing products are attention-grabbing and exciting. They’re actually a joy to receive—unlike most sales and marketing media—and recipients tend to want to respond to them.

Testimonial About Video Brochures and Video Mailers

Okay, maybe you worry video brochures and video mailers are too expensive. Or, maybe you simply don’t know enough about them yet to have a solid opinion.

Or, if you are feeling leery, maybe it’s because you keep hoping your traditional print marketing or pay-per-click advertising will just start working.

Well, based on years of data, the truth is you’ll be lucky to get anything better than a 2-3% ROI on those strategies…once in a while.

And what do you consider expensive? Is it based on cost per piece, or results?

Okay, without giving you more to read for now, here’s a video testimonial from a business owner that tells his experience with these amazing products. His name is Dewey Denning, and he’s the founder of Marketing Dew and Dental Implant Machine. In it, he explains how video brochures solved marketing challenges for him and his clients.

Why Video Mailers are Not Too Expensive

As you watched that testimonial, did you find yourself being able to relate to him? I mean, it’s no secret that cost is a major concern for business owners and marketers. And if you’re reading this, chances are you’re one of those.

So, here’s why we believe video brochures and video mailers are not too expensive. It’s because we’ve had clients report as high as a 66% increase in response rates to them compared to other strategies they’d been using.

We’ve also had some report at least a 70% increase in sales after theirs were distributed. Do you think that ever happens with old-fashioned sales and marketing strategies? At least not nowadays, right?

That said, here’s how much they cost. For between $19-65 per unit, mostly depending on quantity ordered and screen size, you can have video brochures or video mailers that will boost your sales and marketing to a higher level.

Now, while that’s definitely more than postcards or emails—and probably more than some keywords in your PPC campaigns—it’s definitely not too expensive considering the results these products produce.

Also, it’s less than what you’d probably spend buying lunch or dinner for a prospective client, and often far more effective.

So, if you truly want to get your target audience to watch your videos, these cutting-edge products are easily the way to go.

Video Mailers are Like Hand-Held TV Commercials

Again in the spirit of giving you less to read, here’s a video explaining more about video brochures and video mailers.

Get Your Target Audience To Watch Your Videos

Now that you’ve learned more, here are types of videos these products will get your target audience to watch.

1. Demonstrations: Isn’t watching video demonstrations better than reading about them?
2. Sharing Testimonials: In videos, they seem more genuine and engaging.
3. How-To Presentations: Again, isn’t watching one of these better than reading how-to instructions?
4. Descriptions: The combination of images with sound and motion enables videos to present a lot of information in a short period of time.
5. Comparisons: People tend to believe more of what they see and hear than what they only read.
6. Recruiting: Talk about elevating the perceived value of a recruiter and a company or opportunity…these products accomplish that big-time.
7. Fundraising: The key to increasing donations is often using stories to raise emotions. Well, videos are much more effective at that than motionless content.
8. Training: Video communication often feels more interesting and less like work.
9. Giving Recognition: Being able to see body language helps elevate compliments and messages.
10. Behind-the-scenes insights: To show consumers what you do, how you do it, and where you do it, videos are almost impossible to beat.

While there are other types of videos that video mailers will get your target audience to watch, these are the most common based on our experience. Regardless, whatever you’d like to present about your company, using video mailers to deliver them is an excellent choice.

Get Top-Notch Video Mailers From MediaFast

At MediaFast, we only use brand new, Grade A components to make all of our products. That ensures the best quality, and it makes our products extremely reliable.

Plus, from what we know, we’re the only company in our industry to include a one-year, full warranty to stand behind them. Also, we don’t lock video content when we load it during production, so you can change it on any units whenever you want.

And while I could go on more about us, I believe this testimonial from Andrew Thorpy is a fitting way to wrap this up.

“Barbara and the MediaFast team have done an amazing job with all the video books they created for us. Our advisors have dramatically increased their sales due to utilizing these video books! Placing another order today…”

After reading this, if you’d like to get your target audience to watch your videos in video mailers, or to get a FREE Sample, contact us today.